Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.
Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.
“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”
Andrew Keith, CEO of Lane Crawford
The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.
During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.
Location: Times Square, 99 Huai Hai Zhong Road, Shanghai