A roundup on how digital is transforming our life and business – both in China and the rest of the world through January 17th.
17% Personal Care Brands Have Mobile-Optimized Sites in China
By Luxury Daily
Half of the mobile sites examined in L2′s latest China report offer click-to-call customer service and a quarter provide one-click email for customer service. L2′s Personal Care China report asserts that the fragmented digital landscape, big investments and the need for localized marketing has forced several personal care players to resign their efforts in China. For the brands committed to navigating the densely forested paths to consumers, L2 argues that digital is the clearest avenue available.
China now has half a billion mobile web users, 618 million total internet users
By Tech In Asia
Here are the latest figures from the China Internet Network Information Center (CNNIC) for December 2013. They show strong growth from the agency’s last report midway through 2013 when we saw that China had 591 million internet users and 460 million mobile netizens. The number of mobile web users has more than doubled from the end of 2009 when there were only 233 million accessing the web via phones. China’s smartphone boom – there are about 270 million active Android users in the country right now – has surely caused a big bump in mobile web browsing in the past few years.
This Bracelet Knows When You’ve Had Too Much Sun
By Fast Co
Introduced at this week’s Consumer Electronics Show in Las Vegas, Nevada, the June may look like a bracelet you’d buy at Claire’s, but it’s actually a fashionably designed wearable that measures exposure to the sun. Made by Netatmo and designed by Louis Vuitton and Harry Winston collaborator Camille Toupet, the June syncs over Bluetooth to a paired iPhone, where an app tells you how much sun you’re getting based upon readings from the bracelet’s photovoltaic gem, and then recommends sunglasses, a hat or a specific sunscreen based upon the measurements. While Netatmo’s June might seems like a gadget for outliers, it actually represents an important step forward. It’s wearable tech that someone might buy for looks alone, not giving a damn about how “smart” it is.
3D Printing is Starting to Revolutionize the Fashion Industry
Will the 3-D printer replace the sewing machine as the favored tool of fashion designers? In recent months, 3-D-printed clothes and accessories have shown upon Project Runway (a contestant printed belts), the actual runway (Dutch designer Iris van Herpen’s 3-D-printed collection called Voltage) and on the Neiman Marcus website (which sells 3-D pieces such as Bathsheba Grossman’s sculptural stainless steel orbs). A few days ago, 3-D-printed fashion had perhaps its biggest moment when CBS broadcast the annual Victoria’s Secret Fashion Show. Model Cara Delevingne walked the runway in computer-generated angel wings, while Lindsay Ellingson was outfitted in a corset, bustle and arm pieces intricately designed to look like snowflakes.
The Need to Address China Social Media Differently
By Fast Co
A brand or a company venturing online in China better not do so in the way they would in the West. Expect participation and engagement. Both positive and negative. Produce quality content or engage in a smart way and people will respond with a host of likes, comments and re-posts. Whole debates might rage, prompted by your video, infographic or picture. The research company Altimeter recently mapped China, followed by Indonesia, Philippines, Vietnam and Malaysia, as the most engaged online populations in the world. The U.S., UK, Germany and France were significant laggards by this measure.
Photo courtesy: L2