Posts

VELVET invited to the Galeries Lafayette Store Opening in Beijing

The leading Parisian’s department store Galeries Lafayette has launched a new Flagship in Beijing, seeking to tempt China with the “art of French living”.

Galeries Lafayette store beijing

The original department store in Paris, which is over 100 years old, has partnered with Chinese fashion retailer I.T Ltd to find this outpost. Located in Xi’dan, one of the most popular shopping areas in Beijing especially for Chinese youth, the six-storey store carries over 500 international and domestic brands including selections exclusive to the Beijing store. Bringing numerous international labels such as Givenchy, Valentino, Bottega Veneta and Fendi to Xi’dan for the first time, it is also the first location in Beijing for Saint Laurent Paris. The Asian Market, a special in store area showcases emerging Chinese fashion designers and is currently showing Simon Gao’s limited edition collection.

The chain’s showpiece outlet on Paris’ Boulevard Haussmann is a top target for Chinese tourists visiting France – their favorite European destination – and the Beijing version includes a reproduction of its trademark glass dome, made up of LEDs.

French model and actress Audrey Tautou, best known for playing the leading role in the 2001 film Amelie, was the guest of honor at the Beijing store’s grand opening.

Galeries Lafayette celebrities Audrey Tautou

Location: 110 Xi’dan North Street, Xicheng District, Beijing

Velvet invited to the Lane Crawford Store Opening in Shanghai

Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.

Lane Crawford opening shanghai

Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”

Andrew Keith, CEO of Lane Crawford

The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.

During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.

Lane Crawford Store Opening shanghai

From left to right: Hong Kong actress Carina Lau, Chinese model Du Juan, Chinese actress Zhou Dongyu, Chinese TV Hostess Zhu Zhu, Taiwaiese model Godfrey Gao, Hong Kong actress Maggie Cheung – Photo credit: Lane Crawford

Location: Times Square, 99 Huai Hai Zhong Road, Shanghai