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TechCrunch Shanghai – Digital Innovation in Fashion from Technology to Services

Digital-in-Fashion

Technology is upending every single part of our daily life and fashion industry is no exception. CEO of VELVET Digital Agency Patrice Nordey, Digital General Manager at Nike China Nicolas Zurstrassen, Director of Ecommerce & Operations at Converse An Chiem, Director of Digital Marketing at Westin Hostel Penny Peng, and Regional Digital Manager Asia and Australia at Nivea Eike Wobker joined us at TechCrunch Shanghai to discuss digital innovations in fashion industry.

All panelists agreed that social media, like FacebookWeChat and Sina Weibo, plays a significant role in their interaction with customers.

In hospitality industry, the social media provides more convenience to customers, enabling them to search for hotels assorted based on reviews from friends, obtain customer services, etc., said Penny.

An Cheim noted that they want to maintain the application of social media at interactive level, to have two-way conversation with consumers, rather than going too far to become an ecommerce channel only.

In selection of digital technologies, brands always have to get back to the question of who your consumer is, what are their demands, and how do they want to be attracted to your brands, said Nocolas. The next crucial factor is to provide utility to them in terms of a tool, a story and a service. He added mobile marketing is not only about mobile phones, but about mobility or what the consumers need when they are out, and therefore, it is applicable to all wearables, like shoes and clothes.

According to Eike, digital provides an opportunity to glue different marketing channels together.

– See more on Technode!

Velvet invited to the Lane Crawford Store Opening in Shanghai

Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.

Lane Crawford opening shanghai

Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”

Andrew Keith, CEO of Lane Crawford

The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.

During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.

Lane Crawford Store Opening shanghai

From left to right: Hong Kong actress Carina Lau, Chinese model Du Juan, Chinese actress Zhou Dongyu, Chinese TV Hostess Zhu Zhu, Taiwaiese model Godfrey Gao, Hong Kong actress Maggie Cheung – Photo credit: Lane Crawford

Location: Times Square, 99 Huai Hai Zhong Road, Shanghai

Event Watch – MagentoCom Conference in Shanghai on November 18th 2013

MagentoCom China - e-commerce

As e-commerce is booming in China and East Asia, merchants continue to see the value in Magento as a flexible and cost-effective e-commerce system of choice that enables a fast time-to-market strategy and almost limitless e-commerce opportunities.

The true impact and success in the Asian market however depends on the e-commerce service system as a whole. Although Magento has proven to be successful in itself, many merchants are getting on board the Magento platform with the help of various partners and can only be truly successful in collaboration with reliable service providers.

MagentoCom (China) will be scheduled on November 18, 2013 in Shanghai. The targeted audience for this event is Merchants, Digital Managers and Business Leaders with the opportunity to meet leaders in the Digital Industry and get to know about new E-Commerce trends and opportunities in China.

Save the date & Buy your tickets here!

Date: November 18th, 2013
Location: Renaissance Shanghai Zhongshan Park Hotel
Duration: 1 day (9:00 am – 9:00 pm)
Price: early bird ticket ¥480 – after early bird ¥680

Velvet invited to an Exclusive Tour of DS World Store in Shanghai

DS world store shanghai

Velvet was kindly invited to attend the Luxury Products Club at DS World Store in Shanghai on Thursday, 17th of October at 6:30pm. Mr. Arnaud Ribault, General Manager of DS China,  welcomed us at the unique DS World Store for a special presentation on “How Can We Launch a French Premium Car Brand in China Today ?”.

DS, Citroen’s premium brand, opened its first global flagship showroom – DS World – on March 28th in Shanghai. A unique feature of the store is that it showcases not only vehicles that are currently in production but also concept cars and classic models to showcase DS heritage and values. Its second flagship showroom will be opened in Paris at the end of this year.

The next steps for DS will be not only to launch new premium cars from France, but also to design and produce them in and for the Chinese Market. That’s why the DS5 will be produced at PSA Peugeot Citroen’s joint venture with Chang’an Motors, at the end of this year.

DS World Store Shanghai

VELVET as Moderator for Digital Cream Roundtable Forum on October 24th 2013

Digital Cream Shanghai is a moderated roundtable forum for China’s most senior client-side digital and brand marketers to discuss and explore the latest best practice on e-marketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables will be bilingual (English & Mandarin).

Velvet is invited to moderate the E-Commerce roundtable driving discussions on key issues from the overall strategy, C-Level executive support and team structure to conversion optimization. The roundtable will be bilingual (English & Mandarin).

Digital Cream Shanghai

Here are the roundtables topics:

  1. Ecommerce & Conversion Optimisation
  2. Online Advertising – Strategy & Maximising Returns
  3. Social Media & S Commerce – Managing, Marketing, Measuring & Monetising
  4. Strategic Content Development, Curation & Marketing
  5. Big Data, Web Analytics & Actionable Insights
  6. Customer Experience & Lifetime Economic Value in a Digital World
  7. Customer Insight & Market Research – Segmentation & Targeting
  8. Mobile Marketing – Advertising, Apps, Platforms, Design & Build

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

Date: October 24th 2013 (8:30am – 5:30pm)
Venue: M1NT Club Shanghai, Shanghai, China
Duration: 1 day
Cost: Free – request an invitation here!

Event Watch – TechCrunch Disrupt in Shanghai on November 19-20th 2013

TechCrunch 2013 Innovation Summit Shanghai

Emerging industries and opportunities mushroomed in recent years given the volatile global and domestic landscape as well as the rapid economic development. Opportunities and risks co-exist in the era of information explosion. How to make right decisions among numerous industries and projects so as to gain a better start point and promising future is problem puzzling every devoted entrepreneurs. The issues of finding the right direction, seizing the opportunity, promoting products and increasing influences are the most concerned problems for entrepreneurs or potential ones.

Against this backdrop, TechCrunch entered the Chinese market and partnered up with TechNode to hold “Red Web” Conference on Nov. 19 to Nov. 20, to discuss the latest trends of global Internet industry with entrepreneurs dedicated to this division as Ma Huateng, founder of Tencent Inc., Lei Jun, founder, chairman & CEO of Xiami, Wang Wei, founder of Tudou.com, Ding Lei, Founder & CEO of NetEase… And much much more.

More than 100 innovative startups from all parts of Mainland China, Hong Kong & Taiwan will attend to the TechCrunch Disrupt event.
Save the date & Buy your tickets here!
TechCrunch 2013 Innovation Summit Shanghai figures
Date: November 19-20th, 2013
Location: Shanghai International Fashion Center
2866 Yangshupu Rd, Yangpu District, Shanghai
Duration: 2 days
Price: ¥1500 one day – ¥2500 two days

Shanghai Fashion Web – Event Overview [Part 1/2]

On September 13th 2013, the first edition of Shanghai Fashion Web was held. The Shanghai Fashion Web is an event showcasing cutting edge topics related to the fashion and luxury industry as well as today’s digital environment.

Shanghai Fashion Web

Despite the thunderstorm that overtook Shanghai that afternoon, our brave guests overcame the weather difficulties and marched right into our event. Bravo! In the heart of Shanghai at the historical venue, Kathleen’s 5 in People’s Square, close to 100 of our attendees participated in the discussion of today’s critical topics in luxury and the digital field.

A series of seminars were presented by 10 top thought leaders in the digital field, the general topic being “Reshaping today’s Luxury; Unifying Fashion, Art, Design and going Digital”.

We had a wonderful night of learning and interaction with our avid speakers and engaged attendees. Following the seminars, we were in no shortage of entertainment. The creative contemporary dance performance brought by Nunu and her student from Brand Nu Dance Shanghai wowed many of our guests. Overall, we are happy to communicate that 88% of the SFW attendees were highly satisfied about the content and the organization of the event.

You can find below a quick overview of the SFW event.

 4:00 PM – Welcoming of the attendees

Networking SFW

At 3:59 PM precisely, the first attendee arrived in Kathleen’s 5 venues and was welcomed by the Velvet team. Our attendees were soon in deep discussion on digital topics with SFW speakers like Alexis Bonhomme, Peter Xu, and Svante Jerling before the talks began. Some of our guests helped themselves to the juices and refreshments prepared by Kathleen 5 while others enjoyed the time to take some selfies with the venue!

5:00 PM – Start of the talk shows

Patrice Nordey

With a short welcome and thank you speech by Patrice Nordey, CEO of Velvet Group, the panel session started. The first session on the list was the Bundshop concept presentation.

Diana Tsai & Stephany Zoo – Founder of the Bundshop

BundShop

Diana Tsai & Stephanie Zoo, founders of the Bundshop, enlightened us with the concept of their organization. The Bundshop is not only an eCommerce platform to promote sales of creative Chinese design pieces but also a digital marketing vessel to bring emerging Chinese designers to the world. A brilliant concept envisioned by two charming ladies! Following the first session, Diana and Stephany introduced to us one of their designer partners, Mary Huynh.

Mary Huynh – Design by MaryH

Designed by MaryH

MaryH, a luxury leather goods designer who has been collaborating with the Bundshop since the very beginning, shared with us her personal story and experiences launching her brand in China. Her work was featured in the Shanghai Fashion Week in April this year. During the session, she even showed us some of her handmade pieces, mainly wallets and leather-made accessories. We know that Mary is a designer to look out for.

Peter Xu – Fashion Blogger

Peter Xu Fashion Blogger

Peter Xu, famous Fashion Blogger and KOL, is in no need of introduction in China. During his session, he revealed his personal success story in the Fashion Industry, sharing with us how he jumpstarted his career through blogging and building his virtual networks. The attendees enjoyed Peter’s charisma and energy in his talk, which was both entertaining and insightful.

Thibault Villet – CEO of Glamour Sales

Glamour sales presentation

CEO Thibault Villet from Glamour Sales shared with us some of his insights on the key success factors and CRM of the luxury flash sale e-commerce platform. While catering to luxury goods, many features of the website must be carefully considered and executed in a way that is in line with consumer opinion. See the article to know more about flash sales orientations by Glamour Sales .

 

Shanghai Fashion Web – Event Overview [Part 2/2]

On September 13th 2013, the first edition of Shanghai Fashion Web was held. The Shanghai Fashion Web is an event showcasing cutting edge topics related to the fashion and luxury industry as well as today’s digital environment.

6:30PM – Break & Lucky Draw

Lucky Draw MaryH

Following the break shortly, we held a lucky draw and we would like to personally thank MaryH for her beautiful leather handmade wallets as prizes. The lucky winners of the draw were Dominique Simard (Director of Fashion Education at Conde Nast), Rodolph Garnier (China Global Sourcing Director at Camaieu) and one of our speakers, Svante Jerling (Founding Member and VP of P1.cn)!

Alexis Bonhomme, General Manager of Curiosity China

WeChat presentation

Alexis Bonhomme navigated us through the new WeChat App 5.0 Version, showcasing powerful new tools that are beneficial to both businesses and consumers. Everybody upgrade to 5.0 now! See the article to know more about the new WeChat 5.0 features.

Michael Shi – Founder & CEO of Hairbobo

HairBobo

Michael Shi is the founder and CEO of Hairbobo, the B2B community website bringing hairdressers and stylists together to share tips and the latest trends in hair and fashion. He also introduced their new app for consumers, which features an online booking function to book for hair appointments with hairdressers and stylists.

Svante Jerling, Founding member of P1.cn

P1.cn Svante Jerling

Svante Jerling unveiled the exclusive activities behind P1, its new projects, as well as its luxury members. P1 is a platform that showcases the latest street styles of fashionistas in China.

Mimi Vong – Country Manager from YOOX Group

Yoox Group Presentation by Mimi Vong

Mimi Vong presented the different consumer profiles YOOX has in Asia and the strategies that made YOOX so powerful today. Yoox is diversified in its profile: yoox.com, thecorner.com, and shoescribe.com. In China, it has launched an exciting collaboration with the Super Boy contest 2013, a famous singing competition in China. During the talk, Mimi offered some valuable advice for brands including their product selection and a focus on younger generation consumers.

After…

Following the panel sessions, it was networking and fun time! We loved the French fusion finger food, Polaroid photos, and creative dance by Nunu that filled the night. The event was a big success and Velvet would like to give a big thanks to our active participants, speakers, and entertainers that made this a night to remember.

And also, thank you to our guest for your perfect conclusion:

“We are very glad to have participated in this year’s SFW. Thanks for your teams professional arrangement and great hospitality! We liked the topics. So many new ideas bring E-commerce a bright future.”

Tommy Qiu, Marketing Executive at Lane Crawford

– See more pictures of the event here!