Velvet was kindly invited to attend the Luxury Products Club at DS World Store in Shanghai on Thursday, 17th of October at 6:30pm. Mr. Arnaud Ribault, General Manager of DS China, welcomed us at the unique DS World Store for a special presentation on “How Can We Launch a French Premium Car Brand in China Today ?”.
DS, Citroen’s premium brand, opened its first global flagship showroom – DS World – on March 28th in Shanghai. A unique feature of the store is that it showcases not only vehicles that are currently in production but also concept cars and classic models to showcase DS heritage and values. Its second flagship showroom will be opened in Paris at the end of this year.
The next steps for DS will be not only to launch new premium cars from France, but also to design and produce them in and for the Chinese Market. That’s why the DS5 will be produced at PSA Peugeot Citroen’s joint venture with Chang’an Motors, at the end of this year.