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VELVET and XNode Announce Official Strategic Partnership

VELVET is excited to announce an official strategic partnership with XNode Co-working Space and Startup Accelerator.

VELVET and XNode have worked together on several key collaborations since 2015 and this announcement marks a new chapter in our continued partnership. Through the partnership, VELVET will continue to connect the network of XNode startups with board-level brand executives visiting China on learning expeditions to observe Chinese innovation. VELVET’s clients will also gain unlimited access to XNode’s massive startup network in China. In addition, VELVET and XNode will co-organize exclusive, qualitative events at XNode venues throughout Shanghai with the aim of uniting brand executives with China’s foremost innovators and startups.

The first event will take place on Thursday, March 31 in Shanghai. The exclusive gathering will feature guest speakers from Carlipa, the leader in connected, luxury retail experiences, speaking about omnichannel and O2O marketing best practices.

About XNode

XNode was founded to be the center of innovation in Greater Shanghai, with five prime location spaces in central Shanghai by the end of 2016: Fudan University, Jing’an Temple, North Bund, Zhang Jiang Hi-Tech Park and Donghu Road. Our vision is to source, filter, identify, mentor, and accelerate high-caliber startup ventures that possess the passion and ability to create scalable businesses that will disrupt traditional sectors. We plan to do this by providing each team with not only first class space, but relevant mentorship, financial investment and business support.

XNode focuses on building international entrepreneur communities by setting up close or exclusive partnerships with global leading incubators and accelerators. In addition to offering VC/PE/Angel investor access and mentorship, XNode links startups with major Chinese corporations and top professional service firms i.e. Roland Berger Strategy Consultants, King&Wood Mallesons, etc. through the Corporate Innovation & Incubation program.

More information: www.thexnode.com

About VELVET

VELVET is a China-born, French-led digital strategy and activation agency serving luxury and premium brands. VELVET’S core expertise include social media, influencer marketing, media planning and buying, search marketing, strategic consulting, corporate training and learning expeditions.

China Digital Roundup I Apple, Tmall, Fan BingBing, LightInTheBox

A roundup on how digital is transforming our life and business – both in China and the rest of the world through January 10th.

Apple aims for more Chinese customers with a new e-store on Alibaba’s Tmall, by Tech in Asia

Apple Store tmall Premium Brand

Apple has opened an official web store on Tmall, Alibaba’s “online mall” for brands and big-name merchants, reports the Wall Street Journal. Accessible at apple.tmall.com, the new online storefront marks Apple’s first foray into setting up an e-store outside of its online Apple Store.

What’s the significance here? For one thing, it’s a sign that Apple is directly utilizing yet another sales channel through which it can reach Chinese consumers. Last December it finalized a massive deal with domestic telco China Mobile, and it will cut the ribbon at a shiny new Apple Store in Beijing today.

 

Fan Bingbing’s potent ‘Star Effect’ worth $74 million on Taobao, by JingDaily

Fan Bingbing Taobao iron man

Brands such as Louis Vuitton, Chopard, Cartier, Mercedes-Benz, Adidas, Moët & Chandon, and L’Oreal knew what they were doing when they hired actress Fan Bingbing (范冰冰) as their celebrity brand ambassador: a report last month by online retail giant Alibaba’s Taobao revealed that the Iron Man 3 star has generated US$74 million (RMB450 million) in e-commerce revenue.

Showing that “star effect” is actually quantifiable, the e-tailer released its list of the most lucrative brand ambassadors generating income for the site in 2013. According to the report, Fan easily topped the charts. The ranking was calculated by taking into account the name keyword searches that brought in the most revenue, along with the total sales revenue of each brand with a celebrity ambassador, according to Taobao. Unsurprisingly, her largest influence was in the areas of women’s dresses, handbags, high heels, and sunglasses.

 

Try on virtual makeup and pay with your hand with Retail Tech at CES 2014, by Brand Channel

ModiFace Makeup Mirror

Traditionally the International Consumer Electronics Show (CES) is an event that offers a glimpse of the future in technology from a consumer perspective. CES 2014 is no different—but it wasn’t just a glitzy keynote by Yahoo CEO Marissa Mayer that was creating buzz. Also on display were several technological innovations that suggest a whole new retail world is right around the corner.

The latest innovations are: “3D Augmented Reality Makeup and Anti-Aging Beauty Mirror” by ModiFace, The Biometric Scanner by PulseWallet, the virtual currency BitCoin and the tracking technology iBeacon by Apple. This is just the beginning of a brave new retail world—and consumers have yet to weigh in on just how much technology they want to help them shop.

 

China’s LightInTheBox acquires Ador, the Seattle-based social commerce site, by Tech in Asia

Ader LightInTheBox social ecommerce

LightInTheBox, the China-based e-commerce and sourcing company, has acquired Ador, the Seattle-based social e-commerce startup, for an undisclosed sum. The Lockerz team then launched Ador last April as a site where users could follow celebrities and models, track what they wear, and then purchase goods from retailers that provide Ador with a cut.

The acquisition is quite an interesting one. Ador appears to be in a state of constant transition, and a relationship with LightInTheBox – which, as a business and a brand, is pretty far from a sexy social e-commerce firm – will likely bring about further changes in its business model. Meanwhile, LightInTheBox can leverage Ador’s expertise in social and its existing partnerships with US retailers to move beyond its reputation as a seller of high-quality, inexpensive Chinese goods. In addition, the Ador team’s experience at Amazon will bring along knowledge and industry connections.

 

China Luxury Trends for 2014, by Red Luxury

China Luxury trends

China is a country in constant change. The rate of change related to anything China has been phenomenal, presenting both challenges and opportunities for luxury companies who want to part of this promising market.

Despite a much-reported growth ‘slowdown’ and political upheavals, China’s growth will continue. We expect Chinese luxury consumers’ desire for less conspicuous consumption and unique experiential pursuits to gain further momentum this year. Other trends to watch in 2014 include:

E-Commerce/M-Commerce Becoming the Norm – Lower Tiered Cities Become Major Battlefield – Research & Purchase Model Is Here to Stay – Growth of “Lifestyle” Brands – Shift from Rapid Store Expansion to Improve Store Productivity – Second Hand Luxury Boom – China to Become Greener.

Event Watch – Open Company Asia in Shanghai on April 15th-16th 2014

OpenCompany Shanghai

This will be the most creative company visit you have seen yet: VELVET and OpenCompany Asia brings you a blend of corporate presentations in our Shanghai office. Hear first-hand from entrepreneurs & innovators on how they are transforming the way we do business in Asia. OpenCompany Asia aims to disrupt the typical conference model where speakers from various companies converge to a hotel ballroom and speak in front of delegates.

At this event, we will share our story – both triumphs and challenges faced – in addition to advice on how to leverage the entrepreneurial mindset regardless of what industry or sector we are in. We will also focus our presentation how Fashion & Luxury revolve around innovation, social media, e-commerce, sustainability and business excellence in China.

During 2 days, participants will go the companies’ offices to attend 60-minutes presentations done by its founders. Afterwards, each participants will be able to ask their own questions during the Q&A, visit the facility within the area decided by the host and enjoy some refreshments when available.

Save the date & Buy your tickets here!

Date: April 15th-16th, 2014
Location: Around Shanghai
Duration: 2 day (9:00 am – 6:00 pm)
Price: Regular Pass USD 150 – VIP Pass USD 250 (Get a 20% discount here)

Event Watch – TechCrunch Disrupt in Shanghai on November 19-20th 2013

TechCrunch 2013 Innovation Summit Shanghai

Emerging industries and opportunities mushroomed in recent years given the volatile global and domestic landscape as well as the rapid economic development. Opportunities and risks co-exist in the era of information explosion. How to make right decisions among numerous industries and projects so as to gain a better start point and promising future is problem puzzling every devoted entrepreneurs. The issues of finding the right direction, seizing the opportunity, promoting products and increasing influences are the most concerned problems for entrepreneurs or potential ones.

Against this backdrop, TechCrunch entered the Chinese market and partnered up with TechNode to hold “Red Web” Conference on Nov. 19 to Nov. 20, to discuss the latest trends of global Internet industry with entrepreneurs dedicated to this division as Ma Huateng, founder of Tencent Inc., Lei Jun, founder, chairman & CEO of Xiami, Wang Wei, founder of Tudou.com, Ding Lei, Founder & CEO of NetEase… And much much more.

More than 100 innovative startups from all parts of Mainland China, Hong Kong & Taiwan will attend to the TechCrunch Disrupt event.
Save the date & Buy your tickets here!
TechCrunch 2013 Innovation Summit Shanghai figures
Date: November 19-20th, 2013
Location: Shanghai International Fashion Center
2866 Yangshupu Rd, Yangpu District, Shanghai
Duration: 2 days
Price: ¥1500 one day – ¥2500 two days