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Velvet invited to the Lane Crawford Store Opening in Shanghai

Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.

Lane Crawford opening shanghai

Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”

Andrew Keith, CEO of Lane Crawford

The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.

During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.

Lane Crawford Store Opening shanghai

From left to right: Hong Kong actress Carina Lau, Chinese model Du Juan, Chinese actress Zhou Dongyu, Chinese TV Hostess Zhu Zhu, Taiwaiese model Godfrey Gao, Hong Kong actress Maggie Cheung – Photo credit: Lane Crawford

Location: Times Square, 99 Huai Hai Zhong Road, Shanghai

Velvet invited to an Exclusive Tour of DS World Store in Shanghai

DS world store shanghai

Velvet was kindly invited to attend the Luxury Products Club at DS World Store in Shanghai on Thursday, 17th of October at 6:30pm. Mr. Arnaud Ribault, General Manager of DS China,  welcomed us at the unique DS World Store for a special presentation on “How Can We Launch a French Premium Car Brand in China Today ?”.

DS, Citroen’s premium brand, opened its first global flagship showroom – DS World – on March 28th in Shanghai. A unique feature of the store is that it showcases not only vehicles that are currently in production but also concept cars and classic models to showcase DS heritage and values. Its second flagship showroom will be opened in Paris at the end of this year.

The next steps for DS will be not only to launch new premium cars from France, but also to design and produce them in and for the Chinese Market. That’s why the DS5 will be produced at PSA Peugeot Citroen’s joint venture with Chang’an Motors, at the end of this year.

DS World Store Shanghai