Posts

Event Watch – MagentoCom Conference in Shanghai on November 18th 2013

MagentoCom China - e-commerce

As e-commerce is booming in China and East Asia, merchants continue to see the value in Magento as a flexible and cost-effective e-commerce system of choice that enables a fast time-to-market strategy and almost limitless e-commerce opportunities.

The true impact and success in the Asian market however depends on the e-commerce service system as a whole. Although Magento has proven to be successful in itself, many merchants are getting on board the Magento platform with the help of various partners and can only be truly successful in collaboration with reliable service providers.

MagentoCom (China) will be scheduled on November 18, 2013 in Shanghai. The targeted audience for this event is Merchants, Digital Managers and Business Leaders with the opportunity to meet leaders in the Digital Industry and get to know about new E-Commerce trends and opportunities in China.

Save the date & Buy your tickets here!

Date: November 18th, 2013
Location: Renaissance Shanghai Zhongshan Park Hotel
Duration: 1 day (9:00 am – 9:00 pm)
Price: early bird ticket ¥480 – after early bird ¥680

VELVET as Moderator for Digital Cream Roundtable Forum on October 24th 2013

Digital Cream Shanghai is a moderated roundtable forum for China’s most senior client-side digital and brand marketers to discuss and explore the latest best practice on e-marketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables will be bilingual (English & Mandarin).

Velvet is invited to moderate the E-Commerce roundtable driving discussions on key issues from the overall strategy, C-Level executive support and team structure to conversion optimization. The roundtable will be bilingual (English & Mandarin).

Digital Cream Shanghai

Here are the roundtables topics:

  1. Ecommerce & Conversion Optimisation
  2. Online Advertising – Strategy & Maximising Returns
  3. Social Media & S Commerce – Managing, Marketing, Measuring & Monetising
  4. Strategic Content Development, Curation & Marketing
  5. Big Data, Web Analytics & Actionable Insights
  6. Customer Experience & Lifetime Economic Value in a Digital World
  7. Customer Insight & Market Research – Segmentation & Targeting
  8. Mobile Marketing – Advertising, Apps, Platforms, Design & Build

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

Date: October 24th 2013 (8:30am – 5:30pm)
Venue: M1NT Club Shanghai, Shanghai, China
Duration: 1 day
Cost: Free – request an invitation here!

Event Watch – TechCrunch Disrupt in Shanghai on November 19-20th 2013

TechCrunch 2013 Innovation Summit Shanghai

Emerging industries and opportunities mushroomed in recent years given the volatile global and domestic landscape as well as the rapid economic development. Opportunities and risks co-exist in the era of information explosion. How to make right decisions among numerous industries and projects so as to gain a better start point and promising future is problem puzzling every devoted entrepreneurs. The issues of finding the right direction, seizing the opportunity, promoting products and increasing influences are the most concerned problems for entrepreneurs or potential ones.

Against this backdrop, TechCrunch entered the Chinese market and partnered up with TechNode to hold “Red Web” Conference on Nov. 19 to Nov. 20, to discuss the latest trends of global Internet industry with entrepreneurs dedicated to this division as Ma Huateng, founder of Tencent Inc., Lei Jun, founder, chairman & CEO of Xiami, Wang Wei, founder of Tudou.com, Ding Lei, Founder & CEO of NetEase… And much much more.

More than 100 innovative startups from all parts of Mainland China, Hong Kong & Taiwan will attend to the TechCrunch Disrupt event.
Save the date & Buy your tickets here!
TechCrunch 2013 Innovation Summit Shanghai figures
Date: November 19-20th, 2013
Location: Shanghai International Fashion Center
2866 Yangshupu Rd, Yangpu District, Shanghai
Duration: 2 days
Price: ¥1500 one day – ¥2500 two days

Velvet invited to Christie’s Shanghai Opening

Christie's auction Shanghai

Velvet was invited to the Gala Opening of Christie’s first auction in Shanghai on September 24th, 2013. Christie’s inaugural Shanghai sale is a celebration of the great artistic traditions of both East and West. This curated sale includes exceptional works in many collecting fields – from Asian Contemporary to European Modern Masters and American Post War and Contemporary, from jewelry and watches to wine and decorative arts.

Christie's auction Shanghai 2

Christie’s has become the first international fine art auction company to be granted a license to operate independently in Mainland China. During the first auction on September 26th, a modest affair by international standards that brought $24.9 million for 39 paintings, sculpture, jewelry, watches, and wine.

See more about Christie’s.

Shanghai Fashion Web – Event Overview [Part 2/2]

On September 13th 2013, the first edition of Shanghai Fashion Web was held. The Shanghai Fashion Web is an event showcasing cutting edge topics related to the fashion and luxury industry as well as today’s digital environment.

6:30PM – Break & Lucky Draw

Lucky Draw MaryH

Following the break shortly, we held a lucky draw and we would like to personally thank MaryH for her beautiful leather handmade wallets as prizes. The lucky winners of the draw were Dominique Simard (Director of Fashion Education at Conde Nast), Rodolph Garnier (China Global Sourcing Director at Camaieu) and one of our speakers, Svante Jerling (Founding Member and VP of P1.cn)!

Alexis Bonhomme, General Manager of Curiosity China

WeChat presentation

Alexis Bonhomme navigated us through the new WeChat App 5.0 Version, showcasing powerful new tools that are beneficial to both businesses and consumers. Everybody upgrade to 5.0 now! See the article to know more about the new WeChat 5.0 features.

Michael Shi – Founder & CEO of Hairbobo

HairBobo

Michael Shi is the founder and CEO of Hairbobo, the B2B community website bringing hairdressers and stylists together to share tips and the latest trends in hair and fashion. He also introduced their new app for consumers, which features an online booking function to book for hair appointments with hairdressers and stylists.

Svante Jerling, Founding member of P1.cn

P1.cn Svante Jerling

Svante Jerling unveiled the exclusive activities behind P1, its new projects, as well as its luxury members. P1 is a platform that showcases the latest street styles of fashionistas in China.

Mimi Vong – Country Manager from YOOX Group

Yoox Group Presentation by Mimi Vong

Mimi Vong presented the different consumer profiles YOOX has in Asia and the strategies that made YOOX so powerful today. Yoox is diversified in its profile: yoox.com, thecorner.com, and shoescribe.com. In China, it has launched an exciting collaboration with the Super Boy contest 2013, a famous singing competition in China. During the talk, Mimi offered some valuable advice for brands including their product selection and a focus on younger generation consumers.

After…

Following the panel sessions, it was networking and fun time! We loved the French fusion finger food, Polaroid photos, and creative dance by Nunu that filled the night. The event was a big success and Velvet would like to give a big thanks to our active participants, speakers, and entertainers that made this a night to remember.

And also, thank you to our guest for your perfect conclusion:

“We are very glad to have participated in this year’s SFW. Thanks for your teams professional arrangement and great hospitality! We liked the topics. So many new ideas bring E-commerce a bright future.”

Tommy Qiu, Marketing Executive at Lane Crawford

– See more pictures of the event here!

VELVET as “Keynote about Social Media for Luxury Brands in China”

Luxury Products Club

VELVET was invited last September 17th to animate the Luxury Products Club hosted by the French Chamber of Commerce. During this session, Patrice Nordey, CEO of Velvet, introduced some of the new developments of We Chat and Sina Weibo marketing.

Some of the attendees came especially from Beijing and Hong Kong to assist in this event very thoughtful and deeply insightful.

Many thanks to CCIFC for their kind invitation and the great organization.

Glamour Sales – Why mobile is a key for flash sales in China?

The Glamour Sales China homepage. (Glamour Sales)

With substantial discounts and limited quantities, online flash sales of designer goods became an e-commerce staple in the West after the start of the recession. According to Thibault Villet, CEO and co-founder of flash sales site Glamour Sales China, this lightning-fast form of e-commerce has just as much potential in Asian markets. After setting up in Japan in 2009, Glamour Sales Group opened its Chinese site in 2010, and announced a partnership with Neiman Marcus in 2012.

Villet recently presented on his company’s business strategy at Velvet Group’s Shanghai Fashion Web conference, which brought together industry professionals to discuss cutting-edge developments in digital marketing and e-commerce. Jing Daily reached out to Villet via email to discuss the unique opportunities and challenges that accompany conducting this distinctive form of e-commerce in China, including the specific demands of Chinese consumers and the constant need to adapt to rapidly changing technology.

Who is your target demographic in terms of age, income, and location? 

Over the last four years, we have grown a qualified  database of over 2.5 million fashionista members in China. They are spread out across 1,000 cities in all provinces, equally split between tier-one, tier-two, and tier-three and four cities. While we predominately target women aged 25 to 45, we also have a robust and fast-growing male customer base. All our customers, being  entrepreneurs, executives, or white collars, have in common the characteristics of being smart shoppers, highly interested in fashion, and open-minded to discover new brands.

Thibault Villet.

Are there any differences between conducting online flash sales in China as opposed to Europe or the United States?

The main difference versus Europe is that Chinese customers are very demanding when it comes to customer service and have been used to very fast delivery services. We deliver our customers across China in one to three days, and accept unconditional returns within seven days.

Versus the United States, Chinese customers expect much more detailed informations on brands and products, which requires additional depictions and detailed copywriting.

What are some of the main reasons your customers like to participate in flash sales—is it more about the bargain, the “thrill” that comes with buying something in limited quantity before it runs out, or the website’s curation?

Customers like to participate to our flash sales because of three factors: the website curation and the guarantee that all the products sold on Glamour Sales are authentic and of great quality, the excitement of the daily race, which on Glamour Sales China starts at 9 a.m., and the opportunity to buy at real bargain prices, which Glamour Sales does as we exclusively cooperate directly with brands or their official distributors, hence guaranteeing the best prices on the market.

What are some of the greatest challenges to conducting e-commerce in China at the moment?   

The market is growing fast and customers are expecting high-quality customer services, which starts from website speed to call center abilities to handle customer care. While we grow, offering a consistent and qualitative customer experience is our daily company focus. Technology is also evolving rapidly, and we have to continuously transform ourselves. We already run four platforms, including three mobile ones, and will release a  new version of the website before the end of the year.

How many customers purchase via mobile device as opposed to on a computer at the moment? Do you see this changing in the future?

We prepared ourselves for the rapid shift from desktop to mobile, as our sister company in Japan had already experienced it two years ago. Mobile commerce in China is now the fastest growing channel, and already represents a significant share of our business. It forces companies like ourselves to develop contents which are adapted first to mobile, and that will then be used on desktops.

How does your company utilize social media marketing?

Social media marketing is a the center of our marketing strategy in China. Our customers follow us on various platforms (Weibo, WeChat, etc.); we have built  strong and long-lasting relationships with social media key opinion leaders as well as key platforms such as Mogujie. We also  fully engage our own customer care teams in a personalized social relationship with our members and customers.

What is the status of Glamour Sales’ partnership with Neiman Marcus at the moment? Will there be any changes to the partnership now that the company is being sold?  

Neiman Marcus is and remains a strategic investor in Glamour Sales Holdings, and we are very pleased with this partnership.

– See more here on Jingdaily website.