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VELVET Presents: What Are Chinese Travelers Saying About Your Brand?

shutterstock_6estates_small

VELVET, the digital agency for premium and luxury brands, is excited to invite guests to a presentation about one of the most relevant tools for digital marketers today: social listening and tracking.

VELVET and 6Estates, an AI powered Big Data analytics company, will co-present insights from a study based on the online activities of Chinese outbound travelers to UK and France, as well as the digital discussions around UK and France between the peak travel months of October 2015 to April 2016.

Founded in 2014, 6Estates is a Singapore-based technology company that spun off from NExT a joint research center between the National University of Singapore (NUS) and Tsinghua University of China, to provide global business real-time insights and predictions of consumer behavior and preferences with a focus on China.

Leveraging on large volumes of data collection and analysis with AI-based Natural Language Processing, Machine Learning & Knowledge Graph technologies, 6Estates processes digital consumer content to facilitate smarter marketing decisions to bridge the gap between global businesses of which are keen to understand the China market, and Chinese businesses competing in global markets.

Join us in discussing the results of a report based on over one million data points.

The invite-only event is part of a bi-monthly series co-organized with our strategic partner, XNode Co-working Space and Startup Accelerator.

Speakers:

Patrice Nordey, Founder & CEO, VELVET

Patrice Nordey is a digital veteran with over 15 years of e-business experience across Europe and APAC. He consults international companies on the deployment of Digital Marketing & Communication, Social Media, and e-Commerce in China.

Prior to VELVET, Nordey worked at L’Atelier, the innovation arm of BNP Paribas. During his 11-year tenure, he spearheaded major digital projects as part of the strategy department in the Paris head office before serving as APAC CEO in Shanghai.

Xu Tao, Head of Product, 6Estates

Xu Tao is a passionate Product Evangelist specializing in products and solutions that improve the consumer experience and generate consumer insights. Throughout his career, he has helped build web apps, mobile apps, data analytics applications, and virtual chatbots using NLP/NLG and machine learning technologies. Prior to joining 6Estates, Xu Tao was the Regional Product Manager for WDS, a subsidiary of Xerox.

Presentation:

  • Top sightseeing and shopping destinations in the UK/France
  • Top brands shopped in the UK/France
  • Top brands discussed online
  • Travel preferences by demographic
  • Purchasing patterns
  • Points of influence & impact (celebrity, events, news, public policy)

 

 

Event Watch – Forrester’s Summit in Shanghai on March 25th 2015

Forrester Velvet 1-1

For the third year, VELVET will sponsor the upcoming well-known Forrester China Summit on Wednesday, March 25th 2015 in Shanghai.

In the age of the customer, marketers face three acute strategic and operational challenges: how to powerfully and consistently CONNECT with distracted, empowered customers; how to deeply ENGAGE customers once you make that connection; and how to consistently DELIVER on customer obsession throughout the organization.

About the summit

At this Summit, Forrester will teach you how to thrive in the age of the customer with a focus on digital customer experiences. You’ll leave this Summit with the skills needed to:

  • Master the key concepts and skills for brand leadership across the age of the customer.
  • Create seamless brand experiences across the digital and physical divide.
  • Lead a customer-obsessed marketing organization.

Over the course of this one-day Summit, we will help you:

  • Understand China’s digitally empowered consumers and the disruptive strategies of BAT (Baidu, Alibaba, and Tencent), the top three digital service and platform providers in China.
  • Analyze the complexity of Chinese consumers’ behavior on smart mobile devices, their expectations for the delivery of content over mobile, as well as real-world connectivity patterns.
  • Map your own detailed customer experience framework as the key to building a powerful digital ecosystem.
  • Master your options within the changing state of media in China, including the role of agencies and hot-button tactics such as programmatic and native advertising.
  • Design an effective customer data strategy, and identify the data and tools needed to succeed.
  • Navigate the countless cloud-based partners and platforms available.
  • Learn best practices in mobile, social, content, and utility marketing.

You can visit Forrester event page to get more information about the program and keynote speakers.

Save the date & Buy your tickets here!

Date: March 25th, 2014
Location: Le Royal Meridien, 789 Nanjing Road East – Shanghai
Duration: 1 day (8:00 am – 6:30 pm)
Price: Clients $545 – Non-clients $595 – Government, education, and nonprofit $445

Join the event at a discounted price by contacting us!

Partnered Event – Selling online on China’s E-Commerce Platform in Shanghai on March 25-26th

E-Commerce in China

VELVET will partner with CCIFC for the exclusive “Selling Online on China’s E-Commerce Platforms” on March 25-26th in Shanghai. Dedicated to French companies thrilling to enter the Chinese E-Commerce market to sell products online, the French Chamber of Commerce has tailored an exclusive seminar to understand the E-Commerce market opportunities and meet experts in this field.

China’s market overview:

  • With more than 600 million netcitizens and 250 million online shoppers, China is the biggest e-Commerce market worldwide
  • 75% of Chinese shoppers buy at least once per week
  • In 2012, the overall of online sales reached more than 152 billion euros representing a YoY of 66,5%

Meet the two Leading Players on China’s E-Commerce Market Tmall – with more than 50% of E-Commerce market share – and JingDong – with more than 20% of market share ; as well as agencies expert in the field. VELVET will be pleased to be part of this value added training and be ready to answer questions or interrogations on evolving e-commerce market.

Save the date & Request more details here!

Date: March 25-26th, 2014
Location: Shanghai
Duration: 2 day
Price: 15 900 RMB

Event Watch – Open Company Asia in Shanghai on April 15th-16th 2014

OpenCompany Shanghai

This will be the most creative company visit you have seen yet: VELVET and OpenCompany Asia brings you a blend of corporate presentations in our Shanghai office. Hear first-hand from entrepreneurs & innovators on how they are transforming the way we do business in Asia. OpenCompany Asia aims to disrupt the typical conference model where speakers from various companies converge to a hotel ballroom and speak in front of delegates.

At this event, we will share our story – both triumphs and challenges faced – in addition to advice on how to leverage the entrepreneurial mindset regardless of what industry or sector we are in. We will also focus our presentation how Fashion & Luxury revolve around innovation, social media, e-commerce, sustainability and business excellence in China.

During 2 days, participants will go the companies’ offices to attend 60-minutes presentations done by its founders. Afterwards, each participants will be able to ask their own questions during the Q&A, visit the facility within the area decided by the host and enjoy some refreshments when available.

Save the date & Buy your tickets here!

Date: April 15th-16th, 2014
Location: Around Shanghai
Duration: 2 day (9:00 am – 6:00 pm)
Price: Regular Pass USD 150 – VIP Pass USD 250 (Get a 20% discount here)

TechCrunch Shanghai – Digital Innovation in Fashion from Technology to Services

Digital-in-Fashion

Technology is upending every single part of our daily life and fashion industry is no exception. CEO of VELVET Digital Agency Patrice Nordey, Digital General Manager at Nike China Nicolas Zurstrassen, Director of Ecommerce & Operations at Converse An Chiem, Director of Digital Marketing at Westin Hostel Penny Peng, and Regional Digital Manager Asia and Australia at Nivea Eike Wobker joined us at TechCrunch Shanghai to discuss digital innovations in fashion industry.

All panelists agreed that social media, like FacebookWeChat and Sina Weibo, plays a significant role in their interaction with customers.

In hospitality industry, the social media provides more convenience to customers, enabling them to search for hotels assorted based on reviews from friends, obtain customer services, etc., said Penny.

An Cheim noted that they want to maintain the application of social media at interactive level, to have two-way conversation with consumers, rather than going too far to become an ecommerce channel only.

In selection of digital technologies, brands always have to get back to the question of who your consumer is, what are their demands, and how do they want to be attracted to your brands, said Nocolas. The next crucial factor is to provide utility to them in terms of a tool, a story and a service. He added mobile marketing is not only about mobile phones, but about mobility or what the consumers need when they are out, and therefore, it is applicable to all wearables, like shoes and clothes.

According to Eike, digital provides an opportunity to glue different marketing channels together.

– See more on Technode!

Event Watch – China in Context by Jing Daily in New York on November 14th 2013

Context in China Jing Daily

You are in US and you want to know more about Luxury, Chinese Market & Digital Strategy?

China Luxury Advisors and Jing Daily have partnered to host a seminar to provide senior leadership from luxury brands, retailers, digital companies, media organizations, hospitality, and destinations with strategic insights into the Chinese consumer that will influence both China strategy and global practices and decisions for brands who are serious about winning the Chinese consumer.

Topics will include:

  • Innovation and the Chinese consumer: As China’s luxury market rapidly changes, learn how brands are innovating to appeal to Chinese consumers, from brand positioning to design, product development, retail, and marketing.
  • Consumer influencers: From cultural traditions to KOLs, explore the landscape of what’s influencing the tastes and purchase habits of China’s affluent consumers, and learn how to best maximize investment and outreach in this area.
  • Effective brand building for the Chinese consumer: Best practices for enhancing consumer demand both in China and abroad.
  • Understanding China’s travelers: On-the-ground observations and stories from traveling with Chinese high-net-worth consumers.

Save the date & Buy your tickets here!

Context in China Jing Daily

Date: November 14th, 2013
Location: AW Asia – 545 W 25th St – New York, NY 10001
Duration: 1 day (8:30 am – 12:00 pm)
Price: seminar ticket $350 – conference special, 3 tickets $700

Velvet invited to the Lane Crawford Store Opening in Shanghai

Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.

Lane Crawford opening shanghai

Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”

Andrew Keith, CEO of Lane Crawford

The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.

During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.

Lane Crawford Store Opening shanghai

From left to right: Hong Kong actress Carina Lau, Chinese model Du Juan, Chinese actress Zhou Dongyu, Chinese TV Hostess Zhu Zhu, Taiwaiese model Godfrey Gao, Hong Kong actress Maggie Cheung – Photo credit: Lane Crawford

Location: Times Square, 99 Huai Hai Zhong Road, Shanghai