Posts

China Digital Roundup I Mandarin Oriental, Lyst, The Fancy, Giorgio Armani

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 5th.

Mandarin Oriental Instagram Contest, from Luxury Daily

#MOinsider Mandarin Oriental

Mandarin Oriental Hong Kong is furthering its 50th anniversary celebrations with an Instagram contest until Nov. 14 that aims to compile a broad range of experiences to give prospective consumers a feel for the area. The #MOInsider contest asks fans to submit photos of must-see experiences that represent what what Hong Kong and Bangkok mean to them. The deliberately broad guidelines for the contest will likely generate a full view of both environments.

“Instagram contests that focus on experience and destination oriented themes rather than narrow themes can be more successful in attracting participation and engagement from followers because it’s inclusive of everyone not just hotel guests,” said Tiffany Dowd, founder and president of Luxe Social Media, Boston. “Social media is all about word of mouth and peer-to-peer recommendations,” she said.

 

One Card to Rule Them All, from Business of Fashion

What's on your it lyst

The Internet has re-wired the way we shop. No longer limited to retailers that happen to be nearby, shoppers are now able to browse a much larger catalogue of products than ever before, across a wide array of e-commerce sites. But sifting though this expanded offering to find the right products poses new challenges of its own.

By aggregating large databases of products under one roof and layering on social curation tools, sites like Lyst and The Fancy have emerged to help consumers browse many retailers in one place, separate signal from noise, and find more interesting and personally relevant items. “It’s very easy to arrange things on-the-fly online, based on what you’re interested in,” says Chris Morton, founder and CEO of Lyst. “I now expect an experience that knows what I like and shows it to me.”

 

China’s 464 Million Mobile Web User in 2013, from Tech In Asia

A portrait of China's 464 million mobile web users (INFOGRAPHIC)

China has 591 million internet users and over 460 million mobile web users, according to figures from the China Internet Network Information Center (CNNIC). So who are these people, and what are they doing online on their phones?

A new infographic from Go Globe answers these questions. Delving into official figures, the graphic reveals that China’s mobile netizens are mostly young – 73.3 percent of them are under 36 years old.

 

Armani Website Redesign Shows Pinterest Influence, from Luxury Daily

Armani.com Online Store

Italian fashion label Giorgio Armani is seeking to pull consumers to its ecommerce options with a new Web site that emphasizes simplicity. The redesign allows consumers to easily navigate the world of Armani through enhanced search functions and cleaner categories. By making the Web site more functional, Armani is likely to see a boost in ecommerce.

“The Armani site redesign clearly shows the influence of Pinterest, which is a good thing,” said Michael Tchong, founder of Social Revolution and trend analyst at Ubercool, San Francisco.

Event Watch – MagentoCom Conference in Shanghai on November 18th 2013

MagentoCom China - e-commerce

As e-commerce is booming in China and East Asia, merchants continue to see the value in Magento as a flexible and cost-effective e-commerce system of choice that enables a fast time-to-market strategy and almost limitless e-commerce opportunities.

The true impact and success in the Asian market however depends on the e-commerce service system as a whole. Although Magento has proven to be successful in itself, many merchants are getting on board the Magento platform with the help of various partners and can only be truly successful in collaboration with reliable service providers.

MagentoCom (China) will be scheduled on November 18, 2013 in Shanghai. The targeted audience for this event is Merchants, Digital Managers and Business Leaders with the opportunity to meet leaders in the Digital Industry and get to know about new E-Commerce trends and opportunities in China.

Save the date & Buy your tickets here!

Date: November 18th, 2013
Location: Renaissance Shanghai Zhongshan Park Hotel
Duration: 1 day (9:00 am – 9:00 pm)
Price: early bird ticket ¥480 – after early bird ¥680

VELVET as Moderator for Digital Cream Roundtable Forum on October 24th 2013

Digital Cream Shanghai is a moderated roundtable forum for China’s most senior client-side digital and brand marketers to discuss and explore the latest best practice on e-marketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables will be bilingual (English & Mandarin).

Velvet is invited to moderate the E-Commerce roundtable driving discussions on key issues from the overall strategy, C-Level executive support and team structure to conversion optimization. The roundtable will be bilingual (English & Mandarin).

Digital Cream Shanghai

Here are the roundtables topics:

  1. Ecommerce & Conversion Optimisation
  2. Online Advertising – Strategy & Maximising Returns
  3. Social Media & S Commerce – Managing, Marketing, Measuring & Monetising
  4. Strategic Content Development, Curation & Marketing
  5. Big Data, Web Analytics & Actionable Insights
  6. Customer Experience & Lifetime Economic Value in a Digital World
  7. Customer Insight & Market Research – Segmentation & Targeting
  8. Mobile Marketing – Advertising, Apps, Platforms, Design & Build

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

Date: October 24th 2013 (8:30am – 5:30pm)
Venue: M1NT Club Shanghai, Shanghai, China
Duration: 1 day
Cost: Free – request an invitation here!

Glamour Sales – Why mobile is a key for flash sales in China?

The Glamour Sales China homepage. (Glamour Sales)

With substantial discounts and limited quantities, online flash sales of designer goods became an e-commerce staple in the West after the start of the recession. According to Thibault Villet, CEO and co-founder of flash sales site Glamour Sales China, this lightning-fast form of e-commerce has just as much potential in Asian markets. After setting up in Japan in 2009, Glamour Sales Group opened its Chinese site in 2010, and announced a partnership with Neiman Marcus in 2012.

Villet recently presented on his company’s business strategy at Velvet Group’s Shanghai Fashion Web conference, which brought together industry professionals to discuss cutting-edge developments in digital marketing and e-commerce. Jing Daily reached out to Villet via email to discuss the unique opportunities and challenges that accompany conducting this distinctive form of e-commerce in China, including the specific demands of Chinese consumers and the constant need to adapt to rapidly changing technology.

Who is your target demographic in terms of age, income, and location? 

Over the last four years, we have grown a qualified  database of over 2.5 million fashionista members in China. They are spread out across 1,000 cities in all provinces, equally split between tier-one, tier-two, and tier-three and four cities. While we predominately target women aged 25 to 45, we also have a robust and fast-growing male customer base. All our customers, being  entrepreneurs, executives, or white collars, have in common the characteristics of being smart shoppers, highly interested in fashion, and open-minded to discover new brands.

Thibault Villet.

Are there any differences between conducting online flash sales in China as opposed to Europe or the United States?

The main difference versus Europe is that Chinese customers are very demanding when it comes to customer service and have been used to very fast delivery services. We deliver our customers across China in one to three days, and accept unconditional returns within seven days.

Versus the United States, Chinese customers expect much more detailed informations on brands and products, which requires additional depictions and detailed copywriting.

What are some of the main reasons your customers like to participate in flash sales—is it more about the bargain, the “thrill” that comes with buying something in limited quantity before it runs out, or the website’s curation?

Customers like to participate to our flash sales because of three factors: the website curation and the guarantee that all the products sold on Glamour Sales are authentic and of great quality, the excitement of the daily race, which on Glamour Sales China starts at 9 a.m., and the opportunity to buy at real bargain prices, which Glamour Sales does as we exclusively cooperate directly with brands or their official distributors, hence guaranteeing the best prices on the market.

What are some of the greatest challenges to conducting e-commerce in China at the moment?   

The market is growing fast and customers are expecting high-quality customer services, which starts from website speed to call center abilities to handle customer care. While we grow, offering a consistent and qualitative customer experience is our daily company focus. Technology is also evolving rapidly, and we have to continuously transform ourselves. We already run four platforms, including three mobile ones, and will release a  new version of the website before the end of the year.

How many customers purchase via mobile device as opposed to on a computer at the moment? Do you see this changing in the future?

We prepared ourselves for the rapid shift from desktop to mobile, as our sister company in Japan had already experienced it two years ago. Mobile commerce in China is now the fastest growing channel, and already represents a significant share of our business. It forces companies like ourselves to develop contents which are adapted first to mobile, and that will then be used on desktops.

How does your company utilize social media marketing?

Social media marketing is a the center of our marketing strategy in China. Our customers follow us on various platforms (Weibo, WeChat, etc.); we have built  strong and long-lasting relationships with social media key opinion leaders as well as key platforms such as Mogujie. We also  fully engage our own customer care teams in a personalized social relationship with our members and customers.

What is the status of Glamour Sales’ partnership with Neiman Marcus at the moment? Will there be any changes to the partnership now that the company is being sold?  

Neiman Marcus is and remains a strategic investor in Glamour Sales Holdings, and we are very pleased with this partnership.

– See more here on Jingdaily website.

Christian Louboutin Asia Has Arrived

Christian Louboutin Has Arrived (edm)Christian Louboutin launched first online boutique in Asia, shipping to Hong Kong, Macau, Singapore, Taiwan and Malaysia.

This marks the French footwear specialist’s third e-commerce launch, with online boutiques already present in North America and Europe since 2010.

Online luxe fashion retailing has picked up in Asia in recent years. Fashion giant Lane Crawford, for example, added its e-commerce arm in 2011, while retailers like The Outnet and Mr Porter, and even smaller startups like Zooq are also contenders in the Asian e-commerce realm.