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VELVET partners with P1 on “The Great Style Leap” Streetstyle Photo Exhibition

The unique lifestyle focused social network P1 is showcasing a collection of photos at “The Great Style Leap”  exhibition that will occupy 800 square meter of space in the heart of Beijing’s trendiest shopping area, Taikoo Li Sanlitun.

The Great Style Leap photo

China has during the last 6 years undergone a paradigm shift when it comes to what people wear and how they chose to express their personality through their clothes. What was earlier a 2 dimensional status ladder where the size and price of your brand handbag was the definition of attractiveness has now been replaced by a complex of individual styles without one single common measuring tape.

The photos are selected from an incredible database of more than 6 million P1 streetstyle photos taken over the years of 2007-2013 in metropolitan China, showcasing the rapid proliferation of individual expression through what people wear. This unique database is a historical record of the progress that has taken place and the rapid proliferation of individual expression through what people wear.

The photo curation has been realized by one of the most influential women in China, Fashion Entrepreneur Hung Huang, with more than 8 million fans on Weibo.

Join us in celebrating the individual expression and originality of Chinese style today at “The Great Style Leap” in the fashion center of Beijing. So, you want to know more about the sponsorship opportunities, please contact us.

P1.com

About the organizer:

P1 is a lifestyle focused social network founded in 2007. It has since then attracted more than 3 Million members and is today a fully mobile social network where people share their lifestyles and find inspiration.

Location: Taikoo Li Sanlitun, Beijing
Date: Indoor [Dec 13 – 19, 2013] – Outdoor [Dec 5 – Jan 5, 2014]

China Digital Roundup I The Left Shoe Company, Tmall, Cartier, Le Printemps

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 12th.

The Left Shoe Company: Old Craftsmanship and New Tech, from Business Of Fashion

Left Shoe Company Scan

The London outpost of Finnish upstart The Left Shoe Company is located in a jewel-sized store in Princes Arcade, a covered shopping arcade that runs between Piccadilly and Jermyn Street in one of the British capital’s smartest shopping districts, known for its men’s shoe and shirtmakers.

At the store, customers can order made-to-measure shoes, selecting from six different sole options and 20 different upper variations, available in a wide range of colors and materials, from leather and suede sourced from Italy to exotic skins like stingray and alligator, sourced from Taiwan and Paraguay, respectively. The shoes are designed by Maurizio Mazzucato, who works with some of Italy’s largest fashion houses.

 

Alibaba’s Tmall Sees $500 Million spent in First 20 Minutes, from Tech In Asia

Tmall Singles Days

It has just turned November 11 in China, commencing the nation’s craziest day of online shopping discounts and spending. It’s called 11/11. At Alibaba HQ, China’s top e-commerce company is watching its consumers spending in real-time in what I like to call its ‘big data’ war-room. Alibaba’s Tmall, its open marketplace for merchants, saw $177 million spent in the first six minutes. That leapt to $266 million (RMB 1.64 billion) after the first ten minutes, and then to very near $500 million (RMB $3.021 billion) at the 20-minute mark. (UPDATE: After the first 50 minutes, $1 billion has been spent).

In the hour before midnight, Alibaba representatives said that six million people had put items in their virtual baskets, awaiting the start of 11/11 and for the discounts to become active. More than 20,000 merchants on the Tmall online marketplace – from small businesses to major brands like Uniqlo – are taking part in the sales day.

 

How to Set up a Fashion Business from Scratch via e-Commerce, from Business Of Fashion

eCommerce Fashion Brands

It’s no secret that the web has become one of the most effective tools for fashion brands to market and sell their wares. According to market research firm Emarketer, online sales of apparel and accessories are now growing faster than any other e-commerce product segment (20 percent per year).

By 2016, the category will account for $73 billion worth of online purchases in the US alone, just over 20 % of all online retail sales. And while young fashion brands will always need to maintain offline touch points where customers can touch, feel and try on product, seizing the e-commerce opportunity is equally crucial to long-term success.

 

Cartier CEO Stresses Importance of Carefully Curated Digital Presence, from Luxury Daily

Cartier - YouTube

The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.

While other brands jumped on Facebook and began posting a lot of content, Cartier decided to test the waters first, only posting one item a month out of worries that fans would tire of seeing multiple posts from them. During the “A Conversation with Prestige CEOs” session the Cartier executive said that the jewelry brand has since raised the frequency of its social media postings, but still keeps a tight hold on its presence online.

 

Printemps Sets E-commerce Strategy, from WWD

Le Printemps Paris

Absent from e-commerce until now, Printemps said it hopes to generate at least 10 % of its sales from the channel within three to four years.
“We believe the French market is at a tipping point,” Printemps chairman and CEO Paolo de Cesare said. “Customers want to have an experience online, and in a physical store.”

Last month, Printemps acquired French fashion e-commerce site Place des Tendances from media firm TF1 Group, and de Cesare said it would be its main vehicle in the online world.

China Digital Roundup I Mandarin Oriental, Lyst, The Fancy, Giorgio Armani

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 5th.

Mandarin Oriental Instagram Contest, from Luxury Daily

#MOinsider Mandarin Oriental

Mandarin Oriental Hong Kong is furthering its 50th anniversary celebrations with an Instagram contest until Nov. 14 that aims to compile a broad range of experiences to give prospective consumers a feel for the area. The #MOInsider contest asks fans to submit photos of must-see experiences that represent what what Hong Kong and Bangkok mean to them. The deliberately broad guidelines for the contest will likely generate a full view of both environments.

“Instagram contests that focus on experience and destination oriented themes rather than narrow themes can be more successful in attracting participation and engagement from followers because it’s inclusive of everyone not just hotel guests,” said Tiffany Dowd, founder and president of Luxe Social Media, Boston. “Social media is all about word of mouth and peer-to-peer recommendations,” she said.

 

One Card to Rule Them All, from Business of Fashion

What's on your it lyst

The Internet has re-wired the way we shop. No longer limited to retailers that happen to be nearby, shoppers are now able to browse a much larger catalogue of products than ever before, across a wide array of e-commerce sites. But sifting though this expanded offering to find the right products poses new challenges of its own.

By aggregating large databases of products under one roof and layering on social curation tools, sites like Lyst and The Fancy have emerged to help consumers browse many retailers in one place, separate signal from noise, and find more interesting and personally relevant items. “It’s very easy to arrange things on-the-fly online, based on what you’re interested in,” says Chris Morton, founder and CEO of Lyst. “I now expect an experience that knows what I like and shows it to me.”

 

China’s 464 Million Mobile Web User in 2013, from Tech In Asia

A portrait of China's 464 million mobile web users (INFOGRAPHIC)

China has 591 million internet users and over 460 million mobile web users, according to figures from the China Internet Network Information Center (CNNIC). So who are these people, and what are they doing online on their phones?

A new infographic from Go Globe answers these questions. Delving into official figures, the graphic reveals that China’s mobile netizens are mostly young – 73.3 percent of them are under 36 years old.

 

Armani Website Redesign Shows Pinterest Influence, from Luxury Daily

Armani.com Online Store

Italian fashion label Giorgio Armani is seeking to pull consumers to its ecommerce options with a new Web site that emphasizes simplicity. The redesign allows consumers to easily navigate the world of Armani through enhanced search functions and cleaner categories. By making the Web site more functional, Armani is likely to see a boost in ecommerce.

“The Armani site redesign clearly shows the influence of Pinterest, which is a good thing,” said Michael Tchong, founder of Social Revolution and trend analyst at Ubercool, San Francisco.