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VELVET at Conde Nast Center of Fashion & Design

VELVET CEO Patrice Nordey speaks to an audience of young marketing professionals and entrepreneurs about Digital Marketing during the most recent Conde Nast Center of Fashion & Design meetup at 10 Corso Como in Shanghai. VELVET is an educational partner of the Center and will design and teach two courses this fall. (www.condenastcenter.com.cn)

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China Digital Roundup I P1, Line, Condé Nast, McLaren

A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 13th.

Using Big Data to Track Chinese Fashion Trends, by Technode

P1 Big Data Exhibition

With a database of over 6 million street style photos taken across China’s biggest cities and through big data analysis, Chinese lifestyle focused social network P1 is now able to track and predict fashion trends as the develop across China.

Starting this Saturday, P1 will host its Great Style Leap exhibition in Beijing’s Taikooli shopping district. The Style Leap exhibition tells the story of China’s rapidly evolving fashion scene driven by urban trendsetters.

 

Line ventures deeper into m-commerce with make-up flash sale, by Tech In Asia

Line & Maybelline

Today, messaging app Line announced a partnership with all-in-one e-commerce logistics firm aCommerce and L’Oreal’s Maybelline New York to bring the cosmetic brand’s newest product to Thailand.

With this partnership, Line users will get access to an exclusive flash sale on the platform which will last from Monday, December 16, to Friday, December 20. Users who buy this not-yet-disclosed product within the promotional period will be the first to own it before its official release next year.

 

Condé Nast Venturing Into Global E-commerce, by WWD

Conde Nast eCommerce Galeries Lafayette

Condé Nast operations on both sides of the Atlantic have joined forces to break into the global e-commerce game, with the first shoots of new business set to appear before the end of next year.

Condé Nast in the U.S. and Condé Nast International have launched a new division devoted to e-commerce, naming Franck Zayan, who is currently responsible for the e-commerce activities of Galeries Lafayette, as president. Zayan will be based in London, and begin work on Jan. 6.

 

McLaren looks to broaden presence in China throughout 2014, by Luxury Daily

McLaren Shanghai

British sportscar manufacturer McLaren Automotive is set to double its Chinese dealers in 2014 from four to eight as it continues to gain traction in the market.

The brand unveiled its Chinese language Web site and its first four dealers in September as it tried to hit the ground running. Although it may seem that the brand has some catching up to do compared with other luxury automotive brands that have flourished in China, it was able to draw upon its racing reputation for an early boost, having won the Chinese Grand Prix in 2008, 2010 and 2011.

 

Are You Ready For the Store of the Future? by Profit Guide

Store of the Future

This vignette is a hypothetical composite—but not for long: Technology is transforming the in-store experience. Inexpensive analytics software and slick hardware already allow retailers of all sizes to make shopping easier for consumers who demand convenience. “Online shopping has conditioned consumers to expect more from retailers in-store,” says Kevin Falk, CTO at Montreal point-of-sale system developer LightSpeed.