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VELVET Presents: What Are Chinese Travelers Saying About Your Brand?

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VELVET, the digital agency for premium and luxury brands, is excited to invite guests to a presentation about one of the most relevant tools for digital marketers today: social listening and tracking.

VELVET and 6Estates, an AI powered Big Data analytics company, will co-present insights from a study based on the online activities of Chinese outbound travelers to UK and France, as well as the digital discussions around UK and France between the peak travel months of October 2015 to April 2016.

Founded in 2014, 6Estates is a Singapore-based technology company that spun off from NExT a joint research center between the National University of Singapore (NUS) and Tsinghua University of China, to provide global business real-time insights and predictions of consumer behavior and preferences with a focus on China.

Leveraging on large volumes of data collection and analysis with AI-based Natural Language Processing, Machine Learning & Knowledge Graph technologies, 6Estates processes digital consumer content to facilitate smarter marketing decisions to bridge the gap between global businesses of which are keen to understand the China market, and Chinese businesses competing in global markets.

Join us in discussing the results of a report based on over one million data points.

The invite-only event is part of a bi-monthly series co-organized with our strategic partner, XNode Co-working Space and Startup Accelerator.

Speakers:

Patrice Nordey, Founder & CEO, VELVET

Patrice Nordey is a digital veteran with over 15 years of e-business experience across Europe and APAC. He consults international companies on the deployment of Digital Marketing & Communication, Social Media, and e-Commerce in China.

Prior to VELVET, Nordey worked at L’Atelier, the innovation arm of BNP Paribas. During his 11-year tenure, he spearheaded major digital projects as part of the strategy department in the Paris head office before serving as APAC CEO in Shanghai.

Xu Tao, Head of Product, 6Estates

Xu Tao is a passionate Product Evangelist specializing in products and solutions that improve the consumer experience and generate consumer insights. Throughout his career, he has helped build web apps, mobile apps, data analytics applications, and virtual chatbots using NLP/NLG and machine learning technologies. Prior to joining 6Estates, Xu Tao was the Regional Product Manager for WDS, a subsidiary of Xerox.

Presentation:

  • Top sightseeing and shopping destinations in the UK/France
  • Top brands shopped in the UK/France
  • Top brands discussed online
  • Travel preferences by demographic
  • Purchasing patterns
  • Points of influence & impact (celebrity, events, news, public policy)

 

 

China Digital Roundup I Luxury cars, Lanvin, ShangPin, Burberry

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 29th.

On China’s Roads, Where Luxury Risks Becoming Ordinary, by Reuters

Luxury Car in China by Reuters

Luxury car dealers are resorting to offering customers massages, mini-golf and other gimmicks, hoping this will give them an edge in a ferociously competitive Chinese market where brand loyalty is less common than in the West.

Premium car sales slowed in China last year as the economy eased off the throttle and new Communist Party leadership was installed, but momentum is returning, and China is set to overtake the United States as the world’s top luxury car market by 2020 with annual sales of close to 3 million cars.

A victim of its own recent success, the Chinese market has become a hyper-competitive battleground. Five years ago, there were fewer than a dozen luxury car models sold under five premium brands. Today, that has exploded to more than 90 models offered by 25 brands, says market research firm TNS.

 

How Shanpin Plans to Win Big in China’s Luxury E-Commerce Market, by JingDaily

LANVIN ShangPin.com

Alibaba may be China’s clear market leader when it comes to mass consumer goods, but in China’s online luxury sphere, the market still remains fiercely competitive. With the launch of a new e-flagship platform and several other key marketing strategies, luxury e-tailer ShangPin aims to gain an edge in attracting and retaining savvy Chinese shoppers.

The three-year-old site just announced the rollout of its new online “shopping mall” business platform with the launch of an e-flagship store with partner Lanvin, which was revealed on November 18. The independent store hosted on ShangPin will feature men’s and women’s clothing, bags, accessories, and shoes. In addition to Lanvin, ShangPin is in talks with several other luxury brands to join the service, which marks a major development for the company.

 

China Tops E-commerce Opportunity Study, by WWD

China internet booms

When it comes to market opportunity for e-commerce, China occupies the number-one position, followed by Japan, the U.S., the U.K. and South Korea, according to a new global e-commerce study by A.T. Kearney, a global management consulting firm. They looked at 186 countries to determine the ranking of the top 30 countries. The index evaluates countries according to online market size, technology adoption and consumer behavior, infrastructure and growth potential.

In areas where there are obvious differences between developing and developed markets, the study illustrates key similarities such as consumer sophistication, the creativity and ingenuity of online sellers, intense competition and the kinds of products consumers will buy online.

Bits & Bytes | Iras, Chirpify, iZettle, by Business of Fashion

Iras app fashion topic

Helping luxury brands communicate this sentiment to their customers is Iras, a new app that provides shoppers with a feed of clothes that have been hand-picked for them by the stylists and sales associates at their favourite stores.

According to Chris Teso, founder of Chirpify“hashtags are the new URL.” The Portland, Oregon-based company is turning social networks into sales channels with “actiontags” — a play on hashtags — which makes it possible for users to link their payment details to their Twitter accounts and make purchases directly on the platform.

Elsewhere in the world of payments, iZettle (a company named after the concept of “settling a debt”) is allowing merchants to accept credit card payments via smartphone and tablet.

 

Burberry Reinvigorates Microsite for the Holidays to Expand Reach, by Luxury Daily

Burberry Kisses - Burberry

British fashion brand Burberry is reigniting consumer interest in its Burberry Kisses microsite by injecting holiday themes into the marketing efforts, rebranding the campaign for a new season.

Through the interactive microsite, visitors can not only send a photo of their own kiss, but also see where other people are sending kisses around the world in real time. By adding seasonal elements into a campaign, marketers can renew attention and gain fresh impressions.

Event Watch – MagentoCom Conference in Shanghai on November 18th 2013

MagentoCom China - e-commerce

As e-commerce is booming in China and East Asia, merchants continue to see the value in Magento as a flexible and cost-effective e-commerce system of choice that enables a fast time-to-market strategy and almost limitless e-commerce opportunities.

The true impact and success in the Asian market however depends on the e-commerce service system as a whole. Although Magento has proven to be successful in itself, many merchants are getting on board the Magento platform with the help of various partners and can only be truly successful in collaboration with reliable service providers.

MagentoCom (China) will be scheduled on November 18, 2013 in Shanghai. The targeted audience for this event is Merchants, Digital Managers and Business Leaders with the opportunity to meet leaders in the Digital Industry and get to know about new E-Commerce trends and opportunities in China.

Save the date & Buy your tickets here!

Date: November 18th, 2013
Location: Renaissance Shanghai Zhongshan Park Hotel
Duration: 1 day (9:00 am – 9:00 pm)
Price: early bird ticket ¥480 – after early bird ¥680

Shanghai Fashion Web – Event Overview [Part 1/2]

On September 13th 2013, the first edition of Shanghai Fashion Web was held. The Shanghai Fashion Web is an event showcasing cutting edge topics related to the fashion and luxury industry as well as today’s digital environment.

Shanghai Fashion Web

Despite the thunderstorm that overtook Shanghai that afternoon, our brave guests overcame the weather difficulties and marched right into our event. Bravo! In the heart of Shanghai at the historical venue, Kathleen’s 5 in People’s Square, close to 100 of our attendees participated in the discussion of today’s critical topics in luxury and the digital field.

A series of seminars were presented by 10 top thought leaders in the digital field, the general topic being “Reshaping today’s Luxury; Unifying Fashion, Art, Design and going Digital”.

We had a wonderful night of learning and interaction with our avid speakers and engaged attendees. Following the seminars, we were in no shortage of entertainment. The creative contemporary dance performance brought by Nunu and her student from Brand Nu Dance Shanghai wowed many of our guests. Overall, we are happy to communicate that 88% of the SFW attendees were highly satisfied about the content and the organization of the event.

You can find below a quick overview of the SFW event.

 4:00 PM – Welcoming of the attendees

Networking SFW

At 3:59 PM precisely, the first attendee arrived in Kathleen’s 5 venues and was welcomed by the Velvet team. Our attendees were soon in deep discussion on digital topics with SFW speakers like Alexis Bonhomme, Peter Xu, and Svante Jerling before the talks began. Some of our guests helped themselves to the juices and refreshments prepared by Kathleen 5 while others enjoyed the time to take some selfies with the venue!

5:00 PM – Start of the talk shows

Patrice Nordey

With a short welcome and thank you speech by Patrice Nordey, CEO of Velvet Group, the panel session started. The first session on the list was the Bundshop concept presentation.

Diana Tsai & Stephany Zoo – Founder of the Bundshop

BundShop

Diana Tsai & Stephanie Zoo, founders of the Bundshop, enlightened us with the concept of their organization. The Bundshop is not only an eCommerce platform to promote sales of creative Chinese design pieces but also a digital marketing vessel to bring emerging Chinese designers to the world. A brilliant concept envisioned by two charming ladies! Following the first session, Diana and Stephany introduced to us one of their designer partners, Mary Huynh.

Mary Huynh – Design by MaryH

Designed by MaryH

MaryH, a luxury leather goods designer who has been collaborating with the Bundshop since the very beginning, shared with us her personal story and experiences launching her brand in China. Her work was featured in the Shanghai Fashion Week in April this year. During the session, she even showed us some of her handmade pieces, mainly wallets and leather-made accessories. We know that Mary is a designer to look out for.

Peter Xu – Fashion Blogger

Peter Xu Fashion Blogger

Peter Xu, famous Fashion Blogger and KOL, is in no need of introduction in China. During his session, he revealed his personal success story in the Fashion Industry, sharing with us how he jumpstarted his career through blogging and building his virtual networks. The attendees enjoyed Peter’s charisma and energy in his talk, which was both entertaining and insightful.

Thibault Villet – CEO of Glamour Sales

Glamour sales presentation

CEO Thibault Villet from Glamour Sales shared with us some of his insights on the key success factors and CRM of the luxury flash sale e-commerce platform. While catering to luxury goods, many features of the website must be carefully considered and executed in a way that is in line with consumer opinion. See the article to know more about flash sales orientations by Glamour Sales .

 

Shanghai Fashion Web – Event Overview [Part 2/2]

On September 13th 2013, the first edition of Shanghai Fashion Web was held. The Shanghai Fashion Web is an event showcasing cutting edge topics related to the fashion and luxury industry as well as today’s digital environment.

6:30PM – Break & Lucky Draw

Lucky Draw MaryH

Following the break shortly, we held a lucky draw and we would like to personally thank MaryH for her beautiful leather handmade wallets as prizes. The lucky winners of the draw were Dominique Simard (Director of Fashion Education at Conde Nast), Rodolph Garnier (China Global Sourcing Director at Camaieu) and one of our speakers, Svante Jerling (Founding Member and VP of P1.cn)!

Alexis Bonhomme, General Manager of Curiosity China

WeChat presentation

Alexis Bonhomme navigated us through the new WeChat App 5.0 Version, showcasing powerful new tools that are beneficial to both businesses and consumers. Everybody upgrade to 5.0 now! See the article to know more about the new WeChat 5.0 features.

Michael Shi – Founder & CEO of Hairbobo

HairBobo

Michael Shi is the founder and CEO of Hairbobo, the B2B community website bringing hairdressers and stylists together to share tips and the latest trends in hair and fashion. He also introduced their new app for consumers, which features an online booking function to book for hair appointments with hairdressers and stylists.

Svante Jerling, Founding member of P1.cn

P1.cn Svante Jerling

Svante Jerling unveiled the exclusive activities behind P1, its new projects, as well as its luxury members. P1 is a platform that showcases the latest street styles of fashionistas in China.

Mimi Vong – Country Manager from YOOX Group

Yoox Group Presentation by Mimi Vong

Mimi Vong presented the different consumer profiles YOOX has in Asia and the strategies that made YOOX so powerful today. Yoox is diversified in its profile: yoox.com, thecorner.com, and shoescribe.com. In China, it has launched an exciting collaboration with the Super Boy contest 2013, a famous singing competition in China. During the talk, Mimi offered some valuable advice for brands including their product selection and a focus on younger generation consumers.

After…

Following the panel sessions, it was networking and fun time! We loved the French fusion finger food, Polaroid photos, and creative dance by Nunu that filled the night. The event was a big success and Velvet would like to give a big thanks to our active participants, speakers, and entertainers that made this a night to remember.

And also, thank you to our guest for your perfect conclusion:

“We are very glad to have participated in this year’s SFW. Thanks for your teams professional arrangement and great hospitality! We liked the topics. So many new ideas bring E-commerce a bright future.”

Tommy Qiu, Marketing Executive at Lane Crawford

– See more pictures of the event here!