China Insights - FABERNOVEL

18 Jan WeChat Mini-Program Analytic Toolkit

Posted at 18:29h in Deep Dive, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] WeChat Mini-Program Analytic Toolkit Click here to download WHAT'S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn...

19 Jul L’Oréal Paris Global Flagship In Shanghai

Posted at 18:46h in China Insights, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] In celebration of the 50th anniversary of "You’re worth it", Cosmetics Giant L'Oréal Paris opened its 1st ever Global Flagship Store in May on East Nanjing Road. (Meanwhile, in June, another Hair...

21 May Launching A Niche Brand in China Part I: New Gen Retailer Feature Image

Posted at 18:41h in China Insights, Insights

From 2017 to 2020, there were 220k new brands launched on Tmall. The China market is becoming increasingly attractive and overseas brands need to compete not only among them but also with strong domestic brands. Chinese consumers are also more and more willing to try...

06 May Chinese Gen Zs’ Luxury Shopping Behavior

Posted at 11:35h in China Insights, Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and...

19 Mar How to Leverage WeChat For Successful B2B Strategy In China

Posted at 16:05h in Deep Dive, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms...

14 Jul Wechat Mini-Program Bible

Posted at 12:23h in Deep Dive, Insights, Sem categoria

Since the release of WeChat Mini Programs in 2017, this feature has been evolving. We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. Since its creation, 31Ten has been designing and building numerous WeChat Mini Programs for...

23 Apr Unleashing the power of weibo ads superfans edition

Posted at 17:58h in Deep Dive, Insights, Sem categoria

Sina Weibo is the first open Social Media platform in China, with over 500 million MAU (Monthly Active Users), an over-representation of the new generation and highly engaging content. It is where netizens, celebrities, the government and brands meet, debate, share their thoughts and feelings....

09 Apr Trip.com X Fabernovel – 2019 Chinese outbound travel market review

Posted at 17:53h in China Insights, Insights

Chinese outbound travelers are a deep current in the global economy, and they are changing fast as younger generations become the major consumption force. In 2019, the overall number of outbound trips reached 155 million, of which 60% were booked through Online Travel Agencies (OTAs)....

02 Apr Travel Industry in China under Covid-19: Route to recovery

Posted at 15:08h in China Insights, Insights

With the restriction of movement under Covid-19, the travel industry in China has been hit hard. Back in 2003, we saw explosive growth of the travel industry in China after the SARS outbreak, and 17 years later, will we see the same route to recovery...