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China Digital Roundup | Google Glass, eBay’s Online Mall, WeChat, Alibaba

A roundup on how digital is transforming our life and business – both in China and the rest of the world through January 24th.

L'Oreal Matrix Google Glass

L’Oreal’s Matrix Offers Stylist’s-Eye View with Google Glass

By BrandChannel

Google Glass may still be a novelty of sorts for just about everyone outside its “Explorer” program, but that’s not stopping global beauty brand L’Oreal from incorporating the futuristic specs into its personal care brands. According to Retailing Today, L’Oréal subsidiary Matrix is using Google Glass to help teach hairstylists how to do better work. Called “Matrix Class for Glass,” the initiative will include blogger video series, a salon professional education platform, and an app that “will house an exclusive library of content that can be downloaded by consumers and professionals.”

 

eBay said to open online mall to lure fancy brands

By CNET

Word has it that eBay has plans to open an online marketplace that caters to various brands, according to The Wall Street Journal. Rather than using the eBay moniker, this site is said to be called “The Plaza.” On “The Plaza,” it’s said that brands will be able to sell directly to consumers — just like with eBay — but won’t have to be listed next to second-hand items or possible knock-offs. It said that with the rumored online mall, merchants could sell their goods through eBay but not have “to worry about weakening their brand.”

 

Next WeChat 5.2 update show LinkedIn integration and a makeover for Android

By Tech In Asia

China’s most popular messaging app and social network WeChat’s upcoming version 5.2 update will likely come with LinkedIn integration and a new interface for Android users, according to Pingwest. The following screenshots come from a private beta version, so the updates aren’t final, yet. This is a major move early in LinkedIn’s official Chinese career, especially since it doesn’t even have a Chinese-language site yet. LinkedIn first revealed it had plans to officially expand to China last week when the professional networking site announced it hired a new president for LinkedIn China in the form of Derek Shen. Company shares rose strongly on the news.

 

Alibaba on Tour: the China’s Tech Giant draws a crowd in Amazon and Microsoft land

By GeekWire

Alibaba may not be a household name in the United States yet, but the company is a giant in China — with a dominant e-commerce platform, growing cloud computing system, smartphone operating system and even a finance business. It’s sometimes described as Amazon, PayPal and eBay combined, with a bit of Google thrown in for good measure. And the company is widely expected to make a headline-grabbing IPO this year. So we jumped at the opportunity to sit down with Wang Jian, Alibaba’s chief technology officer, as part of a visit by some of the company’s top executives to the Seattle region this week.

 

Asians spend 257% more on brands they follow online

By Red Luxury

A new study from Waggener Edstrom Communications found that Asian consumers spend up to 257 percent more on brands they follow online. “This study shows that in 2014 digital-driven brand storytelling is central to successful communications. Consumers want to be engaged by brands online,” said Matthew Lackie, Senior Vice President at Waggener Edstrom. “We are seeing that B2B and B2C companies will be rewarded in 2014 with larger spends, engagement rates, and higher levels of brand advocacy when they provide their audiences with great content.”

Shanghai Fashion Web – Event Overview [Part 1/2]

On September 13th 2013, the first edition of Shanghai Fashion Web was held. The Shanghai Fashion Web is an event showcasing cutting edge topics related to the fashion and luxury industry as well as today’s digital environment.

Shanghai Fashion Web

Despite the thunderstorm that overtook Shanghai that afternoon, our brave guests overcame the weather difficulties and marched right into our event. Bravo! In the heart of Shanghai at the historical venue, Kathleen’s 5 in People’s Square, close to 100 of our attendees participated in the discussion of today’s critical topics in luxury and the digital field.

A series of seminars were presented by 10 top thought leaders in the digital field, the general topic being “Reshaping today’s Luxury; Unifying Fashion, Art, Design and going Digital”.

We had a wonderful night of learning and interaction with our avid speakers and engaged attendees. Following the seminars, we were in no shortage of entertainment. The creative contemporary dance performance brought by Nunu and her student from Brand Nu Dance Shanghai wowed many of our guests. Overall, we are happy to communicate that 88% of the SFW attendees were highly satisfied about the content and the organization of the event.

You can find below a quick overview of the SFW event.

 4:00 PM – Welcoming of the attendees

Networking SFW

At 3:59 PM precisely, the first attendee arrived in Kathleen’s 5 venues and was welcomed by the Velvet team. Our attendees were soon in deep discussion on digital topics with SFW speakers like Alexis Bonhomme, Peter Xu, and Svante Jerling before the talks began. Some of our guests helped themselves to the juices and refreshments prepared by Kathleen 5 while others enjoyed the time to take some selfies with the venue!

5:00 PM – Start of the talk shows

Patrice Nordey

With a short welcome and thank you speech by Patrice Nordey, CEO of Velvet Group, the panel session started. The first session on the list was the Bundshop concept presentation.

Diana Tsai & Stephany Zoo – Founder of the Bundshop

BundShop

Diana Tsai & Stephanie Zoo, founders of the Bundshop, enlightened us with the concept of their organization. The Bundshop is not only an eCommerce platform to promote sales of creative Chinese design pieces but also a digital marketing vessel to bring emerging Chinese designers to the world. A brilliant concept envisioned by two charming ladies! Following the first session, Diana and Stephany introduced to us one of their designer partners, Mary Huynh.

Mary Huynh – Design by MaryH

Designed by MaryH

MaryH, a luxury leather goods designer who has been collaborating with the Bundshop since the very beginning, shared with us her personal story and experiences launching her brand in China. Her work was featured in the Shanghai Fashion Week in April this year. During the session, she even showed us some of her handmade pieces, mainly wallets and leather-made accessories. We know that Mary is a designer to look out for.

Peter Xu – Fashion Blogger

Peter Xu Fashion Blogger

Peter Xu, famous Fashion Blogger and KOL, is in no need of introduction in China. During his session, he revealed his personal success story in the Fashion Industry, sharing with us how he jumpstarted his career through blogging and building his virtual networks. The attendees enjoyed Peter’s charisma and energy in his talk, which was both entertaining and insightful.

Thibault Villet – CEO of Glamour Sales

Glamour sales presentation

CEO Thibault Villet from Glamour Sales shared with us some of his insights on the key success factors and CRM of the luxury flash sale e-commerce platform. While catering to luxury goods, many features of the website must be carefully considered and executed in a way that is in line with consumer opinion. See the article to know more about flash sales orientations by Glamour Sales .