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VELVET invited to the Galeries Lafayette Store Opening in Beijing

The leading Parisian’s department store Galeries Lafayette has launched a new Flagship in Beijing, seeking to tempt China with the “art of French living”.

Galeries Lafayette store beijing

The original department store in Paris, which is over 100 years old, has partnered with Chinese fashion retailer I.T Ltd to find this outpost. Located in Xi’dan, one of the most popular shopping areas in Beijing especially for Chinese youth, the six-storey store carries over 500 international and domestic brands including selections exclusive to the Beijing store. Bringing numerous international labels such as Givenchy, Valentino, Bottega Veneta and Fendi to Xi’dan for the first time, it is also the first location in Beijing for Saint Laurent Paris. The Asian Market, a special in store area showcases emerging Chinese fashion designers and is currently showing Simon Gao’s limited edition collection.

The chain’s showpiece outlet on Paris’ Boulevard Haussmann is a top target for Chinese tourists visiting France – their favorite European destination – and the Beijing version includes a reproduction of its trademark glass dome, made up of LEDs.

French model and actress Audrey Tautou, best known for playing the leading role in the 2001 film Amelie, was the guest of honor at the Beijing store’s grand opening.

Galeries Lafayette celebrities Audrey Tautou

Location: 110 Xi’dan North Street, Xicheng District, Beijing