A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 5th.
Mandarin Oriental Instagram Contest, from Luxury Daily
Mandarin Oriental Hong Kong is furthering its 50th anniversary celebrations with an Instagram contest until Nov. 14 that aims to compile a broad range of experiences to give prospective consumers a feel for the area. The #MOInsider contest asks fans to submit photos of must-see experiences that represent what what Hong Kong and Bangkok mean to them. The deliberately broad guidelines for the contest will likely generate a full view of both environments.
“Instagram contests that focus on experience and destination oriented themes rather than narrow themes can be more successful in attracting participation and engagement from followers because it’s inclusive of everyone not just hotel guests,” said Tiffany Dowd, founder and president of Luxe Social Media, Boston. “Social media is all about word of mouth and peer-to-peer recommendations,” she said.
One Card to Rule Them All, from Business of Fashion
The Internet has re-wired the way we shop. No longer limited to retailers that happen to be nearby, shoppers are now able to browse a much larger catalogue of products than ever before, across a wide array of e-commerce sites. But sifting though this expanded offering to find the right products poses new challenges of its own.
By aggregating large databases of products under one roof and layering on social curation tools, sites like Lyst and The Fancy have emerged to help consumers browse many retailers in one place, separate signal from noise, and find more interesting and personally relevant items. “It’s very easy to arrange things on-the-fly online, based on what you’re interested in,” says Chris Morton, founder and CEO of Lyst. “I now expect an experience that knows what I like and shows it to me.”
China’s 464 Million Mobile Web User in 2013, from Tech In Asia
China has 591 million internet users and over 460 million mobile web users, according to figures from the China Internet Network Information Center (CNNIC). So who are these people, and what are they doing online on their phones?
A new infographic from Go Globe answers these questions. Delving into official figures, the graphic reveals that China’s mobile netizens are mostly young – 73.3 percent of them are under 36 years old.
Armani Website Redesign Shows Pinterest Influence, from Luxury Daily
Italian fashion label Giorgio Armani is seeking to pull consumers to its ecommerce options with a new Web site that emphasizes simplicity. The redesign allows consumers to easily navigate the world of Armani through enhanced search functions and cleaner categories. By making the Web site more functional, Armani is likely to see a boost in ecommerce.
“The Armani site redesign clearly shows the influence of Pinterest, which is a good thing,” said Michael Tchong, founder of Social Revolution and trend analyst at Ubercool, San Francisco.