VELVET Shanghai Fashion Web 2016 was a big success! We had a great time celebrating Fashion and Digital with industry leaders and global influencers from lifestyle, fashion and luxury industries, to discuss the latest digital trends and technologies in China.

Our Digital Forum topics included:

  • How China is disrupting global e-commerce
  • Fashion & Media relationship in the digital era
  • Chinese travelers, the new holy grail of the luxury industry
  • Innovation & New trends: “It’s time to copy China!”

This year we are honored to have so many great speakers joining and presenting at the Shanghai Fashion Web Digital Forum.

Thibault Villet –

CEO & Partner of the leading luxury and fashion flash sales site, Introduced the history of the company and its recent strategic investment by Alibaba, also shared the latest innovations of such as Mei Magazine, Fashion Show and VR during the forum.

Persephonie Zhu – Tmall Apparel Alibaba Group

Global Business Development Manager of China’s leading e-commerce platform Tmall Apparel Alibaba, who presented about the Tmall Global platform and its marketing strategy.

Laura Ni –

Apparel & Home Furnishing BU Worldwide BD Director of leading Chinese e-commerce platform, talked about the development of and its advantages compared to other e-commerce platforms, she also introduced the JD Fashion platform and its business models.

Dominique Simard – Condé Nast Center of Fashion & Design

Executive Director of the premium fashion school Condé Nast Center for Fashion & Design, discussed about the purpose and functions of Condé Nast Center and why Condé Nast starting to get into the education field.

Michelle Ye – Fashion Stylist/Blogger

Active fashion stylist and blogger based in Shanghai, shared her experience as a fashion blogger and how she managed to work with different key players including brands, media and agencies.

Casey Hall – WWD

Freelance writer for WWD, CNN Travel and the Wall Street Journal Asia, shared her opinion on how traditional media are adapting to digital, and the relationship between fashion and media in China.

Jason Zheng – Baidu

Key Account Manager for luxury brands digital marketing solutions at Baidu, presented valuable data and market insights on Chinese outbound travelers based on Baidu database.

Joyce Chang - Zanadu

Chief Marketing Officer of online travel agency Zanadu, introduced about the company and how they differentiate from other online travel agencies by having innovative technologies such as VR experiences.

Jim Lerch - Youku Tudou Inc

Business Development Director of China's leading video platform Youku, introduced some of the new trends and technologies on the platform such as live broadcast and VR.

James Jin – Ventech

General Partner of one of the leading venture capital funds Ventech, presented 2 startup APP companies, an APP for exercise and healthy lifestyle “Keep” and a cross-border ecommerce platform “Wandou” for purchasing products from Japan.

Sabrina Lee – Meitu

Business Development Manager of the popular photo APP Meitu in China, introduced the Meitu platform and its ecosystem, she also talked about the new developed functions and how to create value for users.

We would like to give special thanks to all our partners and guest speakers, and hope all the guests who attended the Shanghai Fashion Web found the event both informative and interesting. See you all next year!