Social Media

FABERNOVEL combines a multilingual team of Community Managers and Copywriters with a pulse on the rapidly evolving Chinese media landscape and cutting edge technology and analytics to customize Social Media campaigns, Community Management, KOL Management and ePR.

  • Listen

    - Social media audit
    - Competition and industry benchmark
    - Identify and connect with brand influencers

  • Plan

    - Content strategy
    - Accounts verification and activation (Sina Weibo, WeChat, Youku, etc.)
    - Editorial calendar
    - Resources plan

  • Engage

    - Daily text and video content posting
    - Campaigns with Key Opinion Leaders (KOLs)
    - Special event live posting: Store opening, parties, product launch, etc.
    - Brand reputation monitoring
    - Monthly reports

Sina Weibo Marketing

WeChat Marketing


Vertical Platforms

Our community managers will help you localize and launch your social media presence for the China audience. Contact us to learn more about our services.