Unlocking the Potential of Chinese Outbound Travelers The return of Global Chinese Consumers WHAT’S IN IT? The COVID-19 pandemic upended the world in 2019, bringing unprecedented challenges to t...
COFFEESTICATION: The explosion of coffee culture in China WHAT’S IN IT? China has been a millennial tea culture, and yet, in the past 10 years, coffee culture has exploded. Coffee retail sales g...
Stream Into The Future: How will Live Streaming reshape the consumer-brand relationship WHAT’S IN IT? Live Streaming has already become a vital module of e-commerce globally, and the disruption ...
Chinafication: A Playbook for Niche Beauty Brands’ Localization WHAT’S IN IT? As the first beauty market in the world, China has become a critical playground for brands to succeed in. Boos...
Into the Chinaverse: How the Meta wave is hitting China WHAT’S IN IT? Once imagined as utopian or dystopian virtual spaces, the concept of Metaverse is becoming reality. Tech giants have already...
WeChat Mini-Program Analytic Toolkit WHAT’S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-P...
Consumer Data Strategy under China PIPL In collaboration with TEKID, FABERNOVEL is very proud to present to you this review on Consumer Data Strategy under the new China Personal Information Protectio...
Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms operating in China, western ...
Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party pla...
Since the release of WeChat Mini Programs in 2017, this feature has been evolving. We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. Since its creat...
Sina Weibo is the first open Social Media platform in China, with over 500 million MAU (Monthly Active Users), an over-representation of the new generation and highly engaging content. It is where net...
In this playbook we analyze the various advertising offers and opportunities of WeChat that allow brands to engage with the consumer...