About This Project

Client Cases

 

 

 

 

Fabernovel unveils advanced methodologies for tapping the global Chinese market 

 

Wine & spirit client case

 

June 2020

 

 

 

Since 2006, there are about 6.8 million Chinese people moving to foreign countries, forming a strong consumption force that possesses contemporary Chinese cultural and digital habits. In the meantime, the Chinese outbound travel market has hit a historical peak when the number of outbound trips in 2019 reached 155 million. The overseas Chinese market is gradually becoming a strategic segment for brands.

 

The world’s leading wine and spirit group eyes the potential of creating brand presence and generating sales among Chinese consumers in overseas markets. Fabernovel produced a Global Chinese Consumer Study to showcase advanced market analysis and strategies for the group to pioneer the under-tapped market with an integrated methodology.

 

 

Does it sound familiar? Let us help

 

 

 

In the study, we performed a consumer segmentation analysis that restructured the overseas Chinese market and identifies market opportunities with a high return on investment. Consumer profiles were created through in-depth interviews and the mining of Fabernovel internal data to provide actionable insights. We crafted both organizational strategies that optimize the workflow involving various function and end-market teams, as well as tactics that can help brands reach both Chinese travellers and nomadic Chinese residents with a holistic approach.

 

Fabernovel has an intelligence team dedicated to the study of overseas Chinese consumers and provides insights for brands to identify branding and monetization opportunities in this market. 

 

 

 

 

Read more on overseas Chinese consumers

 

 

 

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Category
Consulting
Tags
Luxury, Tourism