About This Project

Client Cases





Luxury Industry client case


May 2020




China has been a growth driver for the luxury industry in recent years and Chinese consumers are expected to account for nearly half of global luxury spending by 2025. Meanwhile, China’s hyper-connected and increasingly sophisticated consumers are driving retail innovation and making China market the source of inspiration for the luxury industry. 


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Our client is looking to get updated and synchronized with best practices in both digital marketing and retail innovation for the luxury industry, in order to impactfully reach out and serve Chinese consumers. Fabernovel is an expert in luxury in China and a long term strategic partner in digital marketing and digital transformation of this Luxury Group.


Fabernovel leverages its 12 years of experience in the luxury industry in China to empower his client to be ahead of the game. We develop a tailor-made format for them, monitoring the evolution of Chinese luxury consumers, the development of key ecosystem players, as well as best practices from the industry, allowing them to gain knowledge and know-how and further improve their performance among Chinese consumers, in China and abroad.


Besides market intelligence, Fabernovel also offers creative solutions for premium and luxury brands, from developing market presence, crafting growth strategy, all the way to powering up marketing projects with cutting-edge technologies. 




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