About This Project
1-Day Innovation Day to foster entrepreneurial capabilities
Michelin Client Case
Introduction
Michelin is a French tire manufacturer based in Clermont-Ferrand. It is the second largest tire manufacturer in the world. Michelin is also notable for its Red and Green travel guides and its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking.
Challenge
Michelin asked FABERNOVEL to develop a program fostering entrepreneurial capabilities within their internal incubator and across its BUs.
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Solution
FABERNOVEL conceived a 1-day Innovation Day, in collaboration with Michelin’s team and animated the sessions with experienced contributors, covering:
- Design Thinking & Lean Startup workshops
- Innovation & Implementation testimonies from startup founders and corporate innovation catalysts
- Building a prototype and culminating in a Pitch competition
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