About This Project
L’Oréal Paris, icons from all over the world
L’Oréal is the world leader in beauty with a focus on makeup, cosmetics, hair care, and perfume. It currently operates in 150+ countries with 82,600 employees.
L’Oréal is one of the most innovative companies in marketing and digital communication, with fast-growing development across Asian markets.
Challenge
The group requested Fabernovel to deploy “off-the-shelf” training modules for the employees in APAC (covering 14 countries), from management committees and country-head levels to marketing managers levels.
Solution
Fabernovel designed and rolled-out numerous training and workshops during a 5-year program, covering the following topics: Social Listening, reputation, Working with bloggers, Story Telling and Content Strategy, CRM, e-commerce, Search Marketing, Inspirational Campaigns, and Metrics & KPIs.
Some of the training programs we delivered:
- The “Marketing 2.0” program: +300 professionals trained
- “Metier Seminars” – skincare, haircare: +200 professionals trained
- “Advertising That’s Work”: +100 professionals trained
- APAC Corporate Communication training: 30 participants
CAPABILITIES DEPLOYED
• Digital Marketing Training
Interested in setting up similar cooperation?
