About This Project

Client Cases

 

 

 

 

L’Oréal Paris, icons from
all over the world

 

L’Oréal Client Case 

 

 

L’Oréal is the world leader in beauty with a focus on makeup, cosmetics, hair care and perfume. It currently operates in 150+ countries with 82,600 employees.

L’Oréal is one of the most innovative companies in marketing and digital communication, with fast-growing development across Asian markets.

 

 

Challenge

 

 

The group requested Fabernovel to deploy “off-the-shelf” training modules for the employees in APAC (covering 14 countries), from management committees and country-head levels to marketing managers levels.

 

 

Does it sound familiar? Let us help

 

 

 

 

Solution

 

Fabernovel designed and rolled-out numerous training and workshops during a 5-year program, covering the following topics: Social Listening, eReputation, Working with bloggers, Story Telling and Content Strategy, CRM, e-commerce, Search Marketing, Inspirational Campaigns and Metrics & KPIs.

Some of the training programs we delivered:

  • The “Marketing 2.0” program: +300 professionals trained
  • “Metier Seminars” – skincare, haircare: +200 professionals trained
  • “Advertising That’s Work”: +100 professionals trained
  • APAC Corporate Communication training: 30 participants

 

CAPABILITIES DEPLOYED 

• Digital Marketing Training

 

Interested in setting up similar cooperation?

 

 

Category
Marketing, Study, Training
Tags
Cosmetic