About This Project
FABERNOVEL developed a 3-day program around new retail, beauty tech, social commerce and marketing in China
L’Occitane Client Case
Introduction
L’Occitane is a French group leader in natural beauty. The company was founded in 1976 by Olivier Baussan with the purpose to celebrate and preserve the traditions of his native Provence. Operating 3,000+ retail locations and 1,555 stores worldwide, L’Occitane generated €1.3 bn sales in 2017. China is the third market of L’Occitane, accounting for 13% of its revenue.
Challenge
FABERNOVEL was requested to produce an innovative program to help its global management team understand the digital landscape and inspire their internal digital transformation.
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Solution
FABERNOVEL developed a 3-day program around new retail, beauty tech, social commerce and marketing in China:
- Meeting with big tech players in China, such as Alibaba, Tencent, Meitu, RED, Meituan-Dianping, and Douyin to understand China’s disruptive digital landscape
- Visited Deepblue, Hema Fresh and Qingchengli to experience New Retail in action
- Meeting with startups in e-commerce and marketing field, like LOOK, PJDaren and Lavector
- Invited beauty and fashion KOLs for an insightful dinner on the KOL economy in China
- Animated an interactive Tech Playground session and Debrief workshop
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