Carlsberg

About This Project

Carlsberg

Carlsberg is a global brewer. Founded in 1847 by J. C. Jacobsen, the company‘s headquarters is located in Copenhagen, Denmark.

Challenge

FABERNOVEL helped the company to inspire, challenge and up-skill various brands’ teams through an interactive approach combining training, guest speakers, workshops, and group discussions.

Solution

We designed and rolled out a 1-day digital training in Guangzhou for the Marketing and Brand teams of 3 divisions and 8 brands of Carlsberg.

Some of the sessions we delivered:

Market Trends and Industry Cases
Social Media Working Framework
Social Media Metrics & KPIs
Workshop: Groups to work on social media campaigns by applying the methodology learned throughout the training with speed pitches.

CAPABILITIES DEPLOYED

• Digital Marketing Training