About This Project

Client Cases

 

 

 

 

Accor Hotels

 

 

 

 

Headquartered in Paris, France, Accor Hotels owns, operates and franchises 3,700 hotels (spanning all inhabited continents) representing several brands, from budget and economy lodgings to five-star hotels.

 

 

Challenge

 

 

The group wanted to understand better about the Chinese social media ecosystem and especially establish a Wechat strategy and a detailed 3-year roadmap.

 

 

Solution

 

 

Fabernovel was the strategic partner chosen by Accor Hotels, cooperating with Shanghai, Hong-Kong, Singapore and Paris offices

Some of the deliverables:

  • Strategic Workshops
  • Market Research & Analysis
  • Auditing
  • Action Plan & Roadmaps
  • Governance advisory

 

CAPABILITIES DEPLOYED

• WeChat Strategy
• Market Research
• Workshops

 

Interested in setting up similar cooperation?

 

 

Category
Consulting, Strategy, Study
Tags
Tourism