Headquartered in Paris, France, Accor Hotels owns, operates and franchises 3,700 hotels (spanning all inhabited continents) representing several brands, from budget and economy lodgings to five-star hotels.
The group wanted to understand better about the Chinese social media ecosystem and especially establish a Wechat strategy and a detailed 3-year roadmap.
Fabernovel was the strategic partner chosen by Accor Hotels, cooperating with Shanghai, Hong-Kong, Singapore and Paris offices
Some of the deliverables:
• WeChat Strategy
• Market Research