About This Project

Client Cases

 

 

 

 

31Ten: Christie’s WeChat Mini Program – The First Auction House WeChat Mini Program

 

Christie’s Client Case 

2019 – 2021

 

 

 

 

Context

Multiple features have been designed to search, browse, sort and share in Chinese, learn about art and ultimately find the perfect lot to bid on.

 

 

Does it sound familiar? Let us help

 

 

 

 

Solution

 

During the Hong Kong Autumn Week (Nov 21-27), Christie’s was the first auction house to launch a WeChat mini program, allowing their WeChat users and followers to have access to global auctions and results, across all art categories. Multiple features have been designed to search, browse, sort and share in Chinese, learn about art and ultimately find the perfect lot to bid on.

 

 

 

 

 

Auction House Mini Program – Content Curation, Education and Private Sales

Online Bidding Mini Program – Christie’s Live

Event Management System for Christie’s Late

 

 

Result

 

  • Availability of all auction lots, both for physical and online auctions including 1.2 million lots in total!
  • Easy access to editorial content
  • Condition reports 
  • Buyer’s premium calculator
  • Chatbot
  • Customer & After-sales service, request for value estimate and register for courses.

 

 

 

 

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Category
Technology