About This Project
31Ten: Christie’s WeChat Mini Program – The First Auction House WeChat Mini Program
Christie’s Client Case
2019 – 2021
Multiple features have been designed to search, browse, sort and share in Chinese, learn about art and ultimately find the perfect lot to bid on.
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During the Hong Kong Autumn Week (Nov 21-27), Christie’s was the first auction house to launch a WeChat mini program, allowing their WeChat users and followers to have access to global auctions and results, across all art categories. Multiple features have been designed to search, browse, sort and share in Chinese, learn about art and ultimately find the perfect lot to bid on.
Auction House Mini Program – Content Curation, Education and Private Sales
Online Bidding Mini Program – Christie’s Live
Event Management System for Christie’s Late
- Availability of all auction lots, both for physical and online auctions including 1.2 million lots in total!
- Easy access to editorial content
- Condition reports
- Buyer’s premium calculator
- Customer & After-sales service, request for value estimate and register for courses.
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