New Client Win: MANGO

We are excited to announce MANGO as a new client.

Velvet will serve as the Chinese social media retainer for MANGO, in addition to overseeing online media buy, O2O innovation projects, and event management.

MANGO is a leading international fashion brand for women, men and kids established in 1984 in Barcelona. It currently has a total of 2,731 stores in 105 countries worldwide.

Video from our first MANGO event, MANGO Shopping Night, which took place on May 23 at the Jing’an Kerry Centre store in Shanghai. The event kicked off with a fashion show featuring 10 winners from the “Be a Model for One Day” online campaign. Joining the winners on the catwalk were 16 fashion KOLs who amplified the event on social media. Models were styled in the latest looks of the season, including ’70s Bohemian and Surfer Chic. Our friends from the social media platform of choice for fashionistas, Nice, joined in on the fun too.