Marketing

We provide creative solutions to engage with Chinese consumers

 

Our team of experts (creatives, digital strategists, marketing specialists, copywriters, designers, data analysts…) have been working with some of the most renowned brands to develop their digital presence in China and bring it to the next level.

Market Presence

 

Fabernovel can develop your communication strategy but also execute your plan. If you need help to set up and run your social media accounts on Chinese platforms (Weibo, WeChat, Baidu..), we can develop for you a solid presence in the Chinese market.

 

Fabernovel is an expert on the Chinese social platform, our services include but are not limited to:

  • Brand reposition and communication strategy design
  • Brand sustainable social Listening and analysis
  • Market watch and industrial observation
  • China Social Content planning and development (WeChat, Weibo, Red, Douyin, etc.)
  • Social media Community management
  • Visual creation and experience upgrade

Growth Strategy

 

Fabernovel designs creative digital campaigns and develops efficient growth strategies on targeted social platforms (paid media, KOLs) to drive awareness, engage your audience, and win clients.

 

To support your growth, Fabernovel puts in place

  • Integrated marketing creative campaign design that follows the hot social media trends in China
  • KOL collaboration to further amplify the social buzz
  • Paid media display on targeted platforms
  • Data tracking and analysis to measure digital marketing performance
  • SCRM Solution and loyalty program to customize the consumer experience
  • Event live-streaming management

Future Lab Exploration

 

To make sure we stay ahead of the innovation, Fabernovel leverages new tech and Chinese startups to power up your marketing projects: AI-powered research, micro-blogging platforms, “new retail” solution, and etc, to upgrade the consumer experience.

 

So we can support you on:

  • Retail and social e-commerce design to integrate all brand channels, including social media, e-commerce boutique, offline boutiques, and offline events, etc.
  • O2O mechanism design to guide the traffic to offline channels
  • AR and VR technical solution to support the new retail service

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