Marketing

WE PROVIDE CREATIVE SOLUTIONS TO ENGAGE WITH CHINESE CONSUMERS.

Our team of experts (creatives, digital strategists, marketing specialists, copywriters, designers, data analysts…) have been working with some of the most renowned brands to develop their digital presence in China and bring it to the next level.

LISTEN

 

Know your audiences.

Build strong insights.

 

Our key expertise :

1. Consumer Knowledge

  • Social listening
  • Consumer insights

2. Brand Knowledge

  • Brand health check 
  • Brand positioning analysis

3. Market Knowledge

  • Industry best practices & benchmark

ENGAGE

 

Craft stories and experiences.

Build a relevant community base.

 

Our key expertise :

1. User Engagement

  • Creative assets production
  • Content planning & production

2. User Conversion

  • Private traffic
  • O2O recruitment

3. User Retention

  • SCRM activations

DISTRIBUTE

 

Amplify and grow your communities.

Deploy strategy on relevant touch points.

 

Our key expertise :

1. Buzz & Amplification

  • KOL/KOC programs
  • Media planning and buying
  • Performance ads on social media

2. Integrated Campaigns

  • Branded campaign
  • Seasonal campaign
  • Commercial campaign
  • O2O campaign

3. Platforms and touchpoints

  • Weibo, WeChat, RED, Douyin, Bilibili
  • Offline: Popup store & event orchestration

MEASURE

 

Track, measure and improve with data toolkits.

 

Our key expertise :

1. Data & Analytics

  • KPI setting
  • Growth plan building
  • Data tracking & monitoring
  • Monthly reporting

2. Social CRM Operations

  • SCRM management

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