China’s latest marketing buzzword actually Matters
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Digital News
Perfect diary case study
How private traffic helps perfect diary disrupts the Chinese beauty market? August 2020 China’s beauty market is experiencing significant growth since the last few years, with international b...
A drinkable cheese tea pizza
Brands crossover is the new buzzword for companies looking to gain an edge in China’s rapidly changing market. Since entering China in 1990, Pizza Hut has kept up with Chinese trends and jointly lau...
Fabernovel News
Office opening party recap
Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for us to have you all join our party and make it such...
PJ Daren is joining the Fabernovel ecosystem in Shanghai
A warm welcome to our new partner PJ Daren, who is joining the Fabernovel ecosystem in Shanghai. PJDaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-t...
Lavector is joining Fabernovel ecosystem in Shanghai
A warm welcome to our new partner Lavector to join the Fabernovel ecosystem in Shanghai. Lavector is a high-tech startup that transforms market research with big data and&nbs...
China Insights
RED Surprise Box Campaign
33x follower growth with Red’s new functionality December 2020 For the upcoming Xmas & New Year gifting season, one of our clients, a superior European dental brand, decides to launch a D...
6 Highlights in Singles Day 2020
How did the festival this year fare in relation to last year? November 2020 Singles Day, the world’s largest online shopping extravaganza and key e-commerce growth engine, ended yest...
Private Traffic
Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party pla...
Press
China’s latest marketing buzzword actually Matters
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Will decentralized e-commerce save brands?
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Global Insights
Consumer habits and business strategies: emergence of a “new reasonable” post-crisis COVID-19
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
GAFAnomics results [4th quarter of 2019]
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...
SoftBank – Vision Fund
In this study we analyze the largest technology investment fund, the Vision Fund by SoftBank...