Didi: Freight delivery on the way
Ride-hailing unicorn Didi quietly registered for a logistic service entity . Substantial moves become visible when the company started recruiting van drivers from Hangzhou and Chengdu last Monday for ...
Digital News
Dior the first luxury beauty brand to embrace douyin’s mini program
The convergence between e-commerce and digital media May 2020 The digital ecosystem in China is a rapidly evolving, yet unique parallel universe from the west. Even the western brands with the m...
Wechat ads-pedia: What’s new
WeChat Ads Combo – Pick Your Favorite May 2020 WeChat, the Super App, has revolutionized paid advertising by deriving various advertising formats within WeChat. It is crucial nowadays...
China Insights
UNLEASHING THE POWER OF WEIBO ADS SUPERFANS EDITION
Sina Weibo is the first open Social Media platform in China, with over 500 million MAU (Monthly Active Users), an over-representation of the new generation and highly engaging content. It is where net...
Trip.com X Fabernovel – 2019 Chinese outbound travel market review
Chinese outbound travelers are a deep current in the global economy, and they are changing fast as younger generations become the major consumption force. In 2019, the overall number of outbound trips...
Travel Industry in China under Covid-19: Route to recovery
With the restriction of movement under Covid-19, the travel industry in China has been hit hard. Back in 2003, we saw explosive growth of the travel industry in China after the SARS outbreak, and 17 y...
Global Insights
Consumer habits and business strategies: emergence of a “new reasonable” post-crisis COVID-19
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
GAFAnomics results [4th quarter of 2019]
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...
SoftBank – Vision Fund
In this study we analyze the largest technology investment fund, the Vision Fund by SoftBank...