CHINAFICATION: E-commerce Website UX/UI best practices
China is a mobile-first country and the first e-commerce market in the world. Chinese citizens’ digital savviness, advanced infrastructure (5G n...
China is a mobile-first country and the first e-commerce market in the world. Chinese citizens’ digital savviness, advanced infrastructure (5G n...
We are living in a digital era, with rapid iterations in the digital platforms brought by new technologies and innovations around the internet. Brands...
NFT stands for “Non-Fungible Token”, a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold...
With the deterioration of global warming and the spread of the pandemic, sustainability is undoubtedly one of China’s frequently-discussed ...
Mobile-first, multi-sensory and real-time interaction: Digitalization has been pushing brands to improve their omnipresence across channels in order t...
Ever since the first digital-only couture ‘Iridescence’ was created by The Fabricant Studio and sold at an auction for $9500, virtual...
Unlocking the Potential of Chinese Outbound Travelers The return of Global Chinese Consumers WHAT’S IN IT? The COVID-19 pandemic upended the wor...
COFFEESTICATION: The explosion of coffee culture in China WHAT’S IN IT? China has been a millennial tea culture, and yet, in the past 10 years, ...
Stream Into The Future: How will Live Streaming reshape the consumer-brand relationship WHAT’S IN IT? Live Streaming has already become a vital ...
Chinafication: A Playbook for Niche Beauty Brands’ Localization WHAT’S IN IT? As the first beauty market in the world, China has become a ...
Into the Chinaverse: How the Meta wave is hitting China WHAT’S IN IT? Once imagined as utopian or dystopian virtual spaces, the concept of Metav...
WeChat Mini-Program Analytic Toolkit WHAT’S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportu...
Press release Paris, July 6, 2022 – EY announced today that it has completed the acquisition of Fabernovel, a leading provider of consulting ser...
Ever since November 11th became the largest shopping festival, consumers have been pouring money into platforms like Alibaba and JD.com. The Do...
Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, con...