China is a mobile-first country and the first e-commerce market in the world. Chinese citizens’ digital savviness, advanced infrastructure (5G network, smartphone deployment..), as well as a uni...
We are living in a digital era, with rapid iterations in the digital platforms brought by new technologies and innovations around the internet. Brands are trying to attract more audiences by leveragin...
NFT stands for “Non-Fungible Token”, a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. With the rise of Metaverse, 2021 can ...
COFFEESTICATION: The explosion of coffee culture in China WHAT’S IN IT? China has been a millennial tea culture, and yet, in the past 10 years, coffee culture has exploded. Coffee retail sales g...
Stream Into The Future: How will Live Streaming reshape the consumer-brand relationship WHAT’S IN IT? Live Streaming has already become a vital module of e-commerce globally, and the disruption ...
Chinafication: A Playbook for Niche Beauty Brands’ Localization WHAT’S IN IT? As the first beauty market in the world, China has become a critical playground for brands to succeed in. Boos...
In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecent...
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, supp...
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them re...
Press release Paris, July 6, 2022 – EY announced today that it has completed the acquisition of Fabernovel, a leading provider of consulting services for digital transformation and the creation ...
Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, continues its growth in the Chinese market with the a...
Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for us to have you all join our party and make it such...
As a leading symbol in the industry, Duozhuayu (dé jà vu) started as a second-hand store in 2017, focusing on recycling used books. They opened their online bookstore first on WeChat Mini ...
McDonald’s new cube-style headquarter building, located on the west bund of Shanghai, brings food retail innovation and digital designs to the Chinese market. Fabernovel Key Takeaways Redefine t...
Sustainability has been a hot topic over the years for numerous industries, including retail, luxury, pharmaceuticals, and manufacturing. Let’s zoom into Fabernovel’s t...
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Nearly every luxury brand either utilizes the power of machine learning or is interested in doing so, but creating models is only one step when it comes to achieving value. Unlike general programming ...
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...
