Chinese Gen Zs’ Luxury Shopping Behavior
It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and create more accessible channels. Due to the s...
China Insights
How to Leverage WeChat For Successful B2B Strategy In China
Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms operating in China, western ...
RED Surprise Box Campaign
33x follower growth with Red’s new functionality December 2020 For the upcoming Xmas & New Year gifting season, one of our clients, a superior European dental brand, decides to launch a Dece...
Digital News
Fabernovel won Weibo 2020 Panorama Marketing Award
Ever since November 11th became the largest shopping festival, consumers have been pouring money into platforms like Alibaba and JD.com. The Double 11 event also attracted many brands to launc...
China’s latest marketing buzzword actually Matters
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Perfect diary case study
How private traffic helps perfect diary disrupts the Chinese beauty market? August 2020 China’s beauty market is experiencing significant growth since the last few years, with international b...
Fabernovel News
Fabernovel acquires the technology services agency 31Ten
Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, continues its growth in the Chinese market with the a...
Office opening party recap
Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for us to have you all join our party and make it such...
PJ Daren is joining the Fabernovel ecosystem in Shanghai
A warm welcome to our new partner PJ Daren, who is joining the Fabernovel ecosystem in Shanghai. PJDaren helps some of the world’s largest brands to engage Key Opinion Consumers (KOC) with end-t...
FAB Explorer
HARMAY – The New Gen Retailer
Cosmetics retailer Harmay, considered as the Chinese Sephora, has frequently appeared on social platforms such as Red and Douyin these years and become one of the most trendy venues for...
Press
China’s latest marketing buzzword actually Matters
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Will decentralized e-commerce save brands?
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Global Insights
Consumer habits and business strategies: emergence of a “new reasonable” post-crisis COVID-19
We believe at FABERNOVEL that there will be no return to the same lives and behaviors from #COVID19. Discover our analysis of the impacts of COVID-19 on consumer habits as well as our experts’ refle...
GAFAnomics results [4th quarter of 2019]
In this GAFAnomics we make an analysis of the results of the 4th quarter 2019 of the companies that lead the New Economy...
SoftBank – Vision Fund
In this study we analyze the largest technology investment fund, the Vision Fund by SoftBank...