Data can be valuable, yes. But, a company can’t benefit from that value without the right skills, processes, and technology set in place. 

This month we will introduce the essential building blocks needed to become truly data-driven and explore why organizations still struggle to generate value from their data despite the growing interest. Feel free to dive into our content and check out our upcoming Data Strategy Day on January 7th! 

Many have sat through a meeting about a data-related initiative and left starry-eyed with colleagues only to watch the idea falter and not deliver any type of business impact. What are the mistakes that are often made and how can they be avoided to allow analytics projects to truly help shape a brand?