Digital Roundup | Lancôme Digital Moves, Online Fashion Store, Young Car Buyers, Online Wine Sales, Digital Credit Card

A roundup on how digital is transforming our life and business – both in China and the rest of the world through March 24th.

Lancome Digital Reward Elite Program
Lancôme Ramping Up Digital Initiatives

By WWD

Lancôme is ramping up its digital efforts with a pair of digital initiatives designed to draw in new consumers. The Lancôme Elite Rewards program is based on a social media model — in addition to purchasing product, members can earn points by connecting with Lancôme USA through social media, whether it’s uploading a glammed-up Instagram selfie to show off a new Rough in Love lipstick using a specified hash tag, watching makeup tutorials on lancome.com or checking in at a Lancôme beauty event on Foursquare. A simple dashboard accessible through lancome-usa.com helps members track and manage their points earned in real time.

 

14 Online Fashion Stores, from Cheap to Couture, for Hong Kong Shoppers

By TechInAsia

Hong Kong is known for its shopping and for being a hip and fun place – yet it’s still surprising just how many diverse and awesome online shopping choices there are in the city. There’s a funky mix of Hong Kong-based tech startups and fashion labels that are doing interesting things with ecommerce. Many of them not only sell in Hong Kong but have also expanded across the region. Plus, this list will also look into some big-bucks ecommerce companies that are accessible to clothes shoppers in the territory.

 

China’s Idealistic Young Car Buyers Demand Eco-friendly Options

By JING DAILY

Car buyers in China are getting younger, and the young will soon be the dominant players on the car-buying scene, according to a recent Chinese market survey. In addition to impacting how cars are marketed in China, it may also impact how they’re made: the findings show that more young car buyers are concerned not only with the performance of the cars, but also with their environmental and health aspects. To understand the young people’s car purchasing decisions and what influences them, Chinese social network RenRen teamed up with Chinese auto site Chewen.com and global information company Nielsen.

 

How the Internet is Boosting Foreign Wine Sales in China

By Red Luxury

According to a report published by Bordeaux Management School in France, 27 % of wine sales in China last year were made over the internet. By contrast, online sales accounted for only 8 to 10% of wines purchased in Europe and just 2% in the United States. On Singles Day on November 11, in a 24-hour period, Chinese importer Summergate Fine Wines sold over 100,000 bottles. Wine sales worldwide total more than $5 billion every year. Last year, California exports to China reached $35 million, an all-time high that ranks the state as the fifth-largest export market. Amazon has also capitalized on the trend, and began to offer wines from California through its Chinese portal last October; over half of the initial online sales went to Shanghai.

 

Chinese Central Bank Calls Off Digital Credit Card Business

by Technode

The People’s Bank of China (PBOC), the Chinese central bank, reportedly released a notice to suspend the digital credit card businesses together with mobile payment services enabled by scanning the QR codes (source in Chinese). Despite the innovations in QR code payment technology, it also brings information and capital security concerns for the customers. Virtual credit card is still a pre-matured business in terms of user identification and capital security, according to the PBOC. The heat for digital credit card business was at full strength in Chinese Internet arena last week as both AliPay Wallet and WeChat Payment, the mobile payment arms of Chinese Internet giants Alibaba and Tencent, announced they planned to explore this sector together with China CITIC Bank.