Fabernovel won Weibo 2020 Panorama Marketing Award
Ever since November 11th became the largest shopping festival, consumers have been pouring money into platforms like Alibaba and JD.com. The Double 11 event also attracted many brands to launc...
Digital News
China’s latest marketing buzzword actually Matters
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Perfect diary case study
How private traffic helps perfect diary disrupts the Chinese beauty market? August 2020 China’s beauty market is experiencing significant growth since the last few years, with international b...
A drinkable cheese tea pizza
Brands crossover is the new buzzword for companies looking to gain an edge in China’s rapidly changing market. Since entering China in 1990, Pizza Hut has kept up with Chinese trends and jointly lau...
Red: Exclusivity or scalability?
The social commerce platform lowers merchant commission cut to keep up with its competitor July 2020 The cross-border social commerce platform decides to welcome merchants at a larger scale. It was co...
Didi: Freight delivery on the way
Ride-hailing unicorn Didi quietly registered for a logistic service entity . Substantial moves become visible when the company started recruiting van drivers from Hangzhou and Chengdu last Monday for ...
Dior: the first luxury beauty brand to embrace douyin’s mini program
The convergence between e-commerce and digital media May 2020 The digital ecosystem in China is a rapidly evolving, yet unique parallel universe from the west. Even the western brands with the most pr...
Wechat ads-pedia: What’s new
WeChat Ads Combo – Pick Your Favorite May 2020 WeChat, the Super App, has revolutionized paid advertising by deriving various advertising formats within WeChat. It is crucial nowadays for ...
Chinese innovative leaders leverage tech to alleviate virus outbreak
Covid-19's outbreak is affecting Chinese businesses & consumers’ routines. Digital players have taken the lead to leverage to reduce transmission, accelerate diagnostic...
What to do if your offline foot traffic plummets to zero
How to deal with offline staff and retail spaces given the fact that there is a sharp decline in offline store traffic because of Covid-19...