In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecent...
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, supp...
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them re...
Ever since November 11th became the largest shopping festival, consumers have been pouring money into platforms like Alibaba and JD.com. The Double 11 event also attracted many brands to launc...
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
How private traffic helps perfect diary disrupts the Chinese beauty market? August 2020 China’s beauty market is experiencing significant growth since the last few years, with international b...
Brands crossover is the new buzzword for companies looking to gain an edge in China’s rapidly changing market. Since entering China in 1990, Pizza Hut has kept up with Chinese trends and jointly lau...
The social commerce platform lowers merchant commission cut to keep up with its competitor July 2020 The cross-border social commerce platform decides to welcome merchants at a larger scale. It was co...
Ride-hailing unicorn Didi quietly registered for a logistic service entity . Substantial moves become visible when the company started recruiting van drivers from Hangzhou and Chengdu last Monday for ...
The convergence between e-commerce and digital media May 2020 The digital ecosystem in China is a rapidly evolving, yet unique parallel universe from the west. Even the western brands with the most pr...