Insights

Deep Dive

WeChat Mini-Program Analytic Toolkit WHAT’S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-P...

Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party pla...

Since the release of WeChat Mini Programs in 2017, this feature has been evolving. We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. Since its creat...

In this playbook we analyze the various advertising offers and opportunities of WeChat that allow brands to engage with the consumer...