WeChat Mini-Program Analytic Toolkit
WeChat Mini-Program Analytic Toolkit WHAT’S IN IT? Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-P...
Deep Dive
Consumer Data Strategy under the new China Personal Information Protection Law
Consumer Data Strategy under China PIPL In collaboration with TEKID, FABERNOVEL is very proud to present to you this review on Consumer Data Strategy under the new China Personal Information Protectio...
How to Leverage WeChat For Successful B2B Strategy In China
Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms operating in China, western ...
Private Traffic
Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party pla...
Wechat Mini-Program Bible
Since the release of WeChat Mini Programs in 2017, this feature has been evolving. We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. Since its creat...
Unleashing the power of weibo ads superfans edition
Sina Weibo is the first open Social Media platform in China, with over 500 million MAU (Monthly Active Users), an over-representation of the new generation and highly engaging content. It is where net...
WeChat social ads playbook
In this playbook we analyze the various advertising offers and opportunities of WeChat that allow brands to engage with the consumer...