Insights

China Insights

  How did the festival this year fare in relation to last year? November 2020 Singles Day, the world’s largest online shopping extravaganza and key e-commerce growth engine, ended yest...

Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party pla...

Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...

Since the release of WeChat Mini Programs in 2017, this feature has been evolving. We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. Since its creat...

In this playbook we analyze the various advertising offers and opportunities of WeChat that allow brands to engage with the consumer...