China is a mobile-first country and the first e-commerce market in the world. Chinese citizens’ digital savviness, advanced infrastructure (5G network, smartphone deployment..), as well as a uni...
We are living in a digital era, with rapid iterations in the digital platforms brought by new technologies and innovations around the internet. Brands are trying to attract more audiences by leveragin...
NFT stands for “Non-Fungible Token”, a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. With the rise of Metaverse, 2021 can ...
With the deterioration of global warming and the spread of the pandemic, sustainability is undoubtedly one of China’s frequently-discussed topics these two years. The word sustainability ge...
Mobile-first, multi-sensory and real-time interaction: Digitalization has been pushing brands to improve their omnipresence across channels in order to meet the ever-evolving consumer needs. Discover ...
Ever since the first digital-only couture ‘Iridescence’ was created by The Fabricant Studio and sold at an auction for $9500, virtual apparels have been disrupting the traditional fas...
What is WeData? The WeChat ecosystem has been improving over the years. Brands, including big names, are adding Mini Programs as part of their omnichannel marketing strategy. Statistics show that, by ...
It is no longer a myth that China is one of the world’s largest consumption markets with rich opportunities for brands. However, a previously underrated demography, Chinese consumers who have high g...
As a leading symbol in the industry, Duozhuayu (dé jà vu) started as a second-hand store in 2017, focusing on recycling used books. They opened their online bookstore first on WeChat Mini ...
McDonald’s new cube-style headquarter building, located on the west bund of Shanghai, brings food retail innovation and digital designs to the Chinese market. Fabernovel Key Takeaways Redefine t...
Chinese consumers’ habits on wine & spirits are evolving faster than ever. Read along to discover SIX of the latest trends in the wine & spirits industry in China! 1. Omni...
Sustainability has been a hot topic over the years for numerous industries, including retail, luxury, pharmaceuticals, and manufacturing. Let’s zoom into Fabernovel’s t...
These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related regulatory environment. The successive adoption of two n...
Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments. Agility is now a hot topic among MNC executives, as it ...
Quickly becoming the new norm in China for brands and savvy marketers, social commerce makes shopping a one click away social experience. Let’s delve with Lea Wang, Marketing Strategy expert at Fabe...
TX Huaihai | Youth Energy Center (hereinafter referred to as TX Huaihai), located on Huaihai Road, Shanghai’s first curated retail mall is dedicated to creating a museum-like environme...
In celebration of the 50th anniversary of “You’re worth it”, Cosmetics Giant L’Oréal Paris opened its 1st ever Global Flagship Store in May on East N...
From 2017 to 2020, there were 220k new brands launched on Tmall. The China market is becoming increasingly attractive and overseas brands need to compete not only among them but also with strong domes...
In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecent...
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, supp...
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them re...
Cosmetics retailer Harmay, considered as the Chinese Sephora, has frequently appeared on social platforms such as Red and Douyin these years and become one of the most trendy venues for...
It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and create more accessible channels. Due to the s...
33x follower growth with Red’s new functionality December 2020 For the upcoming Xmas & New Year gifting season, one of our clients, a superior European dental brand, decides to launch a Dece...
How did the festival this year fare in relation to last year? November 2020 Singles Day, the world’s largest online shopping extravaganza and key e-commerce growth engine, ended yest...
Why private traffic would be a useful marketing strategy for brands August 2020 The warp speed at which digital trends evolve in mainland China can make it hard to differentiate between need-to-k...
Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...
Chinese outbound travelers are a deep current in the global economy, and they are changing fast as younger generations become the major consumption force. In 2019, the overall number of outbound trips...
With the restriction of movement under Covid-19, the travel industry in China has been hit hard. Back in 2003, we saw explosive growth of the travel industry in China after the SARS outbreak, and 17 y...
This study is an analysis of the WeChat phenomenon, a deep dive into the WeChat superstar app...
In this study, we address the "hidden" consumer force of Chinese living abroad...