Insights

China Insights

Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments.  Agility is now a hot topic among MNC executives, as it ...

Quickly becoming the new norm in China for brands and savvy marketers, social commerce makes shopping a one click away social experience. Let’s delve with Lea Wang, Marketing Strategy expert at Fabe...

  It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and create more accessible channels. Due to the s...

33x follower growth with Red’s new functionality December 2020 For the upcoming Xmas & New Year gifting season, one of our clients, a superior European dental brand, decides to launch a Dece...

  How did the festival this year fare in relation to last year? November 2020 Singles Day, the world’s largest online shopping extravaganza and key e-commerce growth engine, ended yest...

Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party pla...

Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original one. We have all dreamt about e-comme...