China Digital Roundup | Google Glass, eBay’s Online Mall, WeChat, Alibaba

A roundup on how digital is transforming our life and business – both in China and the rest of the world through January 24th.

L'Oreal Matrix Google Glass

L’Oreal’s Matrix Offers Stylist’s-Eye View with Google Glass

By BrandChannel

Google Glass may still be a novelty of sorts for just about everyone outside its “Explorer” program, but that’s not stopping global beauty brand L’Oreal from incorporating the futuristic specs into its personal care brands. According to Retailing Today, L’Oréal subsidiary Matrix is using Google Glass to help teach hairstylists how to do better work. Called “Matrix Class for Glass,” the initiative will include blogger video series, a salon professional education platform, and an app that “will house an exclusive library of content that can be downloaded by consumers and professionals.”

 

eBay said to open online mall to lure fancy brands

By CNET

Word has it that eBay has plans to open an online marketplace that caters to various brands, according to The Wall Street Journal. Rather than using the eBay moniker, this site is said to be called “The Plaza.” On “The Plaza,” it’s said that brands will be able to sell directly to consumers — just like with eBay — but won’t have to be listed next to second-hand items or possible knock-offs. It said that with the rumored online mall, merchants could sell their goods through eBay but not have “to worry about weakening their brand.”

 

Next WeChat 5.2 update show LinkedIn integration and a makeover for Android

By Tech In Asia

China’s most popular messaging app and social network WeChat’s upcoming version 5.2 update will likely come with LinkedIn integration and a new interface for Android users, according to Pingwest. The following screenshots come from a private beta version, so the updates aren’t final, yet. This is a major move early in LinkedIn’s official Chinese career, especially since it doesn’t even have a Chinese-language site yet. LinkedIn first revealed it had plans to officially expand to China last week when the professional networking site announced it hired a new president for LinkedIn China in the form of Derek Shen. Company shares rose strongly on the news.

 

Alibaba on Tour: the China’s Tech Giant draws a crowd in Amazon and Microsoft land

By GeekWire

Alibaba may not be a household name in the United States yet, but the company is a giant in China — with a dominant e-commerce platform, growing cloud computing system, smartphone operating system and even a finance business. It’s sometimes described as Amazon, PayPal and eBay combined, with a bit of Google thrown in for good measure. And the company is widely expected to make a headline-grabbing IPO this year. So we jumped at the opportunity to sit down with Wang Jian, Alibaba’s chief technology officer, as part of a visit by some of the company’s top executives to the Seattle region this week.

 

Asians spend 257% more on brands they follow online

By Red Luxury

A new study from Waggener Edstrom Communications found that Asian consumers spend up to 257 percent more on brands they follow online. “This study shows that in 2014 digital-driven brand storytelling is central to successful communications. Consumers want to be engaged by brands online,” said Matthew Lackie, Senior Vice President at Waggener Edstrom. “We are seeing that B2B and B2C companies will be rewarded in 2014 with larger spends, engagement rates, and higher levels of brand advocacy when they provide their audiences with great content.”