China Academy
ABOUT
They already leverage Fabernovel capabilities
to win the global Chinese consumer
Are you China ready?
With a $5.6 trillion market size, Chinese consumers account for a staggering and growing consumption force. As the Chinese economy is showing strong signs of a rebound, we believe that it is the perfect time to engage, sell to and win the Chinese consumers.
Your target
Three critical segments of global Chinese consumers
Domestic Chinese
70% of millennials in China own properties and have tremendous purchasing power domestically.
International Travelers
Chinese outbound travellers reached 155 mil in 2019. However, only 12% of Chinese own passports. The outbound travellers are some of the highest spenders with 127 billion USD spending in the first half of 2019.
Overseas Residents
70 mil Chinese overseas residents are concentrated in metropolitan cities all over the world. Overseas students alone spent $10.6 bil on leisure and shopping.
They all come from the same cultural root. However, there are also specificities and complexity within each segment and each geography that need to be considered to deploy successful Chinese consumers’ strategies.
In order to tackle the market of global Chinese shoppers, Fabernovel designed the China Academy, a large-scale and remote-friendly training program, to get you ramped up with the knowledge of the market, understanding of each Chinese consumer segment and get you familiarized with the tactics and tools to build an effective strategy.
Do you think you are China-ready? Hold on, don’t draw a conclusion yet without taking our quiz:
Program overview
A training program that is impactful, engaging and with measurable results.
We design and deploy an engaging online learning experience to fully maximize the effectiveness, tailored to customized needs:
A Program of Webinars
Micro-content
Chatbot Tests
Offline Training
(Optional)
Webinars (in your time zone) produced by Fabernovel to deep dive into a selected topic.
Quick 3-5 mins contents linked to your strategy to complement the webinars: articles, videos, podcasts…
Knowledge tests through a chatbot with 5-10 questions to assess participants’ understanding and measure progress.
Offline training is available upon request, including custom-build workshops to put the learnings into practice.
INTERESTED IN KNOWING MORE?
A holistic catalogue of content that covers everything you need to know about the Chinese market and consumers:
Understand the market
China Digital Ecosystem
Ecommerce
Social Media
Influencer Marketing
Platforms in Focus (WeChat, Weibo, Douyin, Alibaba, Ctrip, etc.)
Consumer Trends
…
Decipher Chinese consumers
Consumer Journey
Consumer Touch-points
Millennials & Gen-Z
Outbound Travelers
Overseas Chinese Residents
Tech Playground
…
Master brand strategies
Industry Case Studies
Industry Best Practices
Content Creation
Platform-Specific Digital Advertising
Shopping Festivals Preparation
Cross-border sales
Social CRM on WeChat
…
Download the presentation
More insights
We published insight reports to help brands tackle the market
Client cases
Fabernovel helps companies craft their best future selves. Learn, craft spread what you need for tomorrow.
Monitoring the evolution of the market for Van Cleef Arpels
Yves Saint Laurent social media strategy localization