They already leverage Fabernovel capabilities
to win the global Chinese consumer
With a $5.6 trillion market size, Chinese consumers account for a staggering and growing consumption force. As the Chinese economy is showing strong signs of a rebound, we believe that it is the perfect time to engage, sell to and win the Chinese consumers.
70% of millennials in China own properties and have tremendous purchasing power domestically.
Chinese outbound travellers reached 155 mil in 2019. However, only 12% of Chinese own passports. The outbound travellers are some of the highest spenders with 127 billion USD spending in the first half of 2019.
70 mil Chinese overseas residents are concentrated in metropolitan cities all over the world. Overseas students alone spent $10.6 bil on leisure and shopping.
They all come from the same cultural root. However, there are also specificities and complexity within each segment and each geography that need to be considered to deploy successful Chinese consumers’ strategies.
In order to tackle the market of global Chinese shoppers, Fabernovel designed the China Academy, a large-scale and remote-friendly training program, to get you ramped up with the knowledge of the market, understanding of each Chinese consumer segment and get you familiarized with the tactics and tools to build an effective strategy.
Do you think you are China-ready? Hold on, don’t draw a conclusion yet without taking our quiz:
A training program that is impactful, engaging and with measurable results.
We design and deploy an engaging online learning experience to fully maximize the effectiveness, tailored to customized needs:
Webinars (in your time zone) produced by Fabernovel to deep dive into a selected topic.
Quick 3-5 mins contents linked to your strategy to complement the webinars: articles, videos, podcasts…
Knowledge tests through a chatbot with 5-10 questions to assess participants’ understanding and measure progress.
Offline training is available upon request, including custom-build workshops to put the learnings into practice.
A holistic catalogue of content that covers everything you need to know about the Chinese market and consumers:
China Digital Ecosystem
Platforms in Focus (WeChat, Weibo, Douyin, Alibaba, Ctrip, etc.)
Millennials & Gen-Z
Overseas Chinese Residents
Industry Case Studies
Industry Best Practices
Platform-Specific Digital Advertising
Shopping Festivals Preparation
Social CRM on WeChat
We published insight reports to help brands tackle the market