10 Nov

Posted at 18:02h in Deep Dive, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] COFFEESTICATION: The explosion of coffee culture in China Click here to download WHAT'S IN IT? China has been a millennial tea culture, and yet, in the past 10 years, coffee...

09 Nov

Posted at 17:22h in China Insights, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] China is a mobile-first country and the first e-commerce market in the world. Chinese citizens' digital savviness, advanced infrastructure (5G network, smartphone deployment..), as well as a...

02 Nov

Posted at 12:09h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] We are living in a digital era, with rapid iterations in the digital platforms brought by new technologies and innovations around the internet. Brands are trying...

02 Nov

Posted at 11:44h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] NFT stands for "Non-Fungible Token", a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. With the...

02 Nov

Posted at 10:40h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Achieving sustainability requires multiple stakeholders within and beyond an organization to work together while prioritizing alignment of the key objectives and "languages". A sensitive topic like sustainability...

13 Sep

Posted at 18:53h in Deep Dive, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Stream Into The Future: How will Live Streaming reshape the consumer-brand relationship Click here to download WHAT'S IN IT? Live Streaming has already become a vital module of e-commerce...

16 Aug

Posted at 18:49h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Mobile-first, multi-sensory and real-time interaction: Digitalization has been pushing brands to improve their omnipresence across channels in order to meet the ever-evolving consumer needs. Discover how...

09 Aug

Posted at 18:24h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Ever since the first digital-only couture 'Iridescence' was created by The Fabricant Studio and sold at an auction for $9500, virtual apparels have been disrupting the traditional...

01 Aug

Posted at 18:21h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] What is WeData? The WeChat ecosystem has been improving over the years. Brands, including big names, are adding Mini Programs as part of their omnichannel marketing strategy....

25 Jul

Posted at 18:21h in China Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] It is no longer a myth that China is one of the world’s largest consumption markets with rich opportunities for brands. However, a previously underrated demography,...