Infographic – The Chinese Video Industry

Here is our first infographic in 2014 dedicated to highlight the statistics and the trends regarding the Chinese online video industry for 2013.

China’s video sites are – like in most other sectors of the Chinese tech scene – fighting hard and spending big to gain market share right now. Aside from Youku, the most well known video site, web giants like Baidu (with iQiyi and PPS), Tencent, and Sohu are looking to quality movies and TV shows as a way of bringing in new users.

Infographic - The China's Online video industry

Source: Go Globe

China Digital Roundup I Mark & Spencer, Tiffany, Instagram, Alibaba

A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 19th.

Mark & Spencer embraces new shopping technology, by Fashion United

Mark & Spencer Technogy store

Retailers including John Lewis and Marks & Spencer are embracing new technology, including mobile point-of-sale tablets, Google mapping and enhanced self-service terminals in a bid to make shopping even more convenient for its customers.

Department store John Lewis is trialling mobile point-of-sale over the Christmas period in three stores, Cheadle, Brent Cross and Peter Jones, as it embraces its use of shopping technology. Each store will use transactional tablets that allow customers to skip the queues at till banks and make their purchases directly with the member of staff on the shop floor who advised them.

Each tablet will be fully linked to the shop’s till systems, allowing customers to fully complete their purchase in the shop or arrange home delivery, in a development that the retailer states is a UK first. In addition to offering payment assistance the tablets will also give shoppers and the assistants access to a range of product information including customer ratings and reviews on johnlewis.com. Initially, the tablets will be trialled in a number of departments including technology and white goods.

 

Tiffany debuts Tiffany Diamond in Beijing with original music score, by Luxury Daily

Diamond Beijing Tiffany & Cie

Jeweler Tiffany & Co. employed Chinese composer Tan Dun to create a piece that sets the tone for the brand among affluent consumers.

Mr. Dun’s composition was inspired by the jeweler’s Tiffany Diamond, a 128-karat yellow diamond that made its debut in China early in December. Tapping a local, yet world-renowned, musician will help Tiffany appeal to affluent Chinese consumers with a penchant for modern classical music.

“This composition by Mr. Dun creates excellent content for Tiffany to use in various forms of social and digital media to reach a large audience of followers and to attract new followers in China,” said Ron Kurtz, president of the American Affluence Research Center, Atlanta.

 

Hong Kong’s Luxury IFC Mall to Launch E-Commerce Site, by Red Luxury

IFC Mall China

Retail has been forever changed by e-commerce and a more connected consumer. In a nod to a growing trend that merges online and offline channels, Hong Kong’s IFC shopping mall is going online, the first time for a Hong Kong mall operator.

IFC Mall will launch an e-commerce website that allows shoppers to access products offered by its luxury brand tenants.

“The internet is changing the way in which people live, and we now have to run a business in ways that we never imagined before,” said a source. “It will not create direct competition with tenants, but help to reach out to more potential customers.”

 

What Instagram Direct Means for Fashion Brands, by Fashionista

Instagram Direct Feature

On Thursday, Instagram unveiled Instagram Direct, a new feature that allows users to message photos and videos to up to 15 of their friends at a time, rather than all of their followers.

It’s like Snapchat, but with a richer featureset: Images and videos don’t disappear seconds after viewing them, and you and your friends can have private conversations about the messages you send to each other in a comments section.

By limiting messages to 15 people at a time, the opportunity Instagram Direct offers for fashion brands and retailers — which generally want to reach as large an audience as possible — may not be obvious.

 

What Chinese Shopped on Alibaba Marketplaces in 2013, by Technode

alibaba online platform

The ever-growing online shopping market in China helped transactions on the past Nov 11th, the annual online shopping day created by Alibaba, reach a record high.

Nearly 6,000 people in wealthy areas of China spent more than RMB 1 million (about $164,000) each on Taobao platforms in 2013, as buying cars, land-use rights, expensive vacations on Taobao became available in the year.

Alibaba released a report on Alibaba Group’s Taobao Marketplace, Tmall and group-buying service Juhuasuan this year.

Infographic – Online Video: What Are the Chances?

While 74% of advertisers manage at least one issue related to digital, they expect agencies to offer them usable ideas on all media. In parallel, brands expect more agencies they have an advisory role.

According to Wyzowl video agency, this infographic shows the difference video makes in for online sites on a worldwide scale. Specifically it shows how video can impact consumers and business sales by affecting click throughs, conversions, time on site and purchases.

Online Video Trigger purchase

China Digital Roundup I P1, Line, Condé Nast, McLaren

A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 13th.

Using Big Data to Track Chinese Fashion Trends, by Technode

P1 Big Data Exhibition

With a database of over 6 million street style photos taken across China’s biggest cities and through big data analysis, Chinese lifestyle focused social network P1 is now able to track and predict fashion trends as the develop across China.

Starting this Saturday, P1 will host its Great Style Leap exhibition in Beijing’s Taikooli shopping district. The Style Leap exhibition tells the story of China’s rapidly evolving fashion scene driven by urban trendsetters.

 

Line ventures deeper into m-commerce with make-up flash sale, by Tech In Asia

Line & Maybelline

Today, messaging app Line announced a partnership with all-in-one e-commerce logistics firm aCommerce and L’Oreal’s Maybelline New York to bring the cosmetic brand’s newest product to Thailand.

With this partnership, Line users will get access to an exclusive flash sale on the platform which will last from Monday, December 16, to Friday, December 20. Users who buy this not-yet-disclosed product within the promotional period will be the first to own it before its official release next year.

 

Condé Nast Venturing Into Global E-commerce, by WWD

Conde Nast eCommerce Galeries Lafayette

Condé Nast operations on both sides of the Atlantic have joined forces to break into the global e-commerce game, with the first shoots of new business set to appear before the end of next year.

Condé Nast in the U.S. and Condé Nast International have launched a new division devoted to e-commerce, naming Franck Zayan, who is currently responsible for the e-commerce activities of Galeries Lafayette, as president. Zayan will be based in London, and begin work on Jan. 6.

 

McLaren looks to broaden presence in China throughout 2014, by Luxury Daily

McLaren Shanghai

British sportscar manufacturer McLaren Automotive is set to double its Chinese dealers in 2014 from four to eight as it continues to gain traction in the market.

The brand unveiled its Chinese language Web site and its first four dealers in September as it tried to hit the ground running. Although it may seem that the brand has some catching up to do compared with other luxury automotive brands that have flourished in China, it was able to draw upon its racing reputation for an early boost, having won the Chinese Grand Prix in 2008, 2010 and 2011.

 

Are You Ready For the Store of the Future? by Profit Guide

Store of the Future

This vignette is a hypothetical composite—but not for long: Technology is transforming the in-store experience. Inexpensive analytics software and slick hardware already allow retailers of all sizes to make shopping easier for consumers who demand convenience. “Online shopping has conditioned consumers to expect more from retailers in-store,” says Kevin Falk, CTO at Montreal point-of-sale system developer LightSpeed.

 

Infographic – People Shopping on Mobile Devices Visit More Sites Than Those on a PC

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.

 

Infographic Data Mobile Shoppers

China Digital Roundup I Martell, Bomoda, Snap Fashion

A roundup on how digital is transforming our life and business – both in China and the rest of the world through December 5th.

Martell’s Savvy WeChat Campaign Engages China’s Frequent Flyers, by JingDaily

Martell WeChat

Travelers making their way through Beijing and Shanghai airports this fall can participate in an innovative new ad campaign by Martell Noblige Cognac that combined mobile and offline marketing with a focus on interactive participation by consumers. The campaign, entitled Dangdai MingshiYingxiang Xun Lu (当代名士•映像寻旅) in Chinese translated as “Modern Elites and their Journey of New Elegance”, sent famous photographer Justin Jin to 6 Chinese cities to photograph “men of elegance” .

The Beijing and Shanghai airports both featured interactive exhibition of Jin’s photography with a special QR code below each photo. Scanning the QR code allowed users to access the brand’s WeChat page and access profiles of each “elegant man” with audio descriptions of their accomplishments. The campaign also featured a free plane ticket giveaway to winning participants, and those who were not physically in the airport can send a number or voice command via WeChat in order to be entered in the drawing.

 

Bomoda Launches Mobile App Aimed at China’s Connected Fashionistas, by JingDaily

Popular - BOMODA

Since its launch in May 2012, New York City-based online community Bomoda has been building up a quarter-million strong network of China’s most discerning luxury shoppers through its Chinese-language online fashion and lifestyle newsletter. In the past two months, the curatorial site has embarked on a new chapter with the launch of its new mobile app and social sharing site, enlisting major brands, retailers, and key opinion leaders (KOLs) to promote a new interactive platform that is the first of its kind in the China market.

The new mobile app, launched on November 18 for the iPhone, allows for the sharing of images through the company’s new Pinterest-like social site that was unveiled in October. On the site, users have the opportunity to upload, share, collect, and repost their favorite fashion-related images, as well as share on major Chinese social media sites including WeChat Moments, Weibo, Tencent, QQ, and Tencent Weibo. Its high-fashion aesthetic makes it the first of its kind in China, standing out from other more mass-market Pinterest-like sites such as Meilishuo and Huaban.

 

Stores Offer Click & Collect to Attract Consumers this Holiday Season, by Luxury Daily

Click & Collect

Bricks-and-mortar retailers are having to compete with online retailers such as Amazon for the holiday shopping season, and they are finding new ways to get consumers to shop with them. A number of department stores offer click-and-collect services where consumers can order items online and pick them up in-person in-store and, in most cases, with no delivery fee. By doing this, stores are able to merge the ease of online shopping with speedier return, getting consumers to visit their stores in-person for convenience.

Click-and-collect is becoming more popular as it allows the customer the convenience of shopping from home, but [with] the instant gratification of receiving the purchase virtually instantaneously,” said Robert Cuthbertson, senior manager at Boston Retail Partners. “Customers can avoid long lines, busy fitting rooms, being overwhelmed with roaming racks and racks of clothes and product.”

 

Snap Fashion and Styloko: Search Using Images to Find The Perfect (and Cheapest) Wardrobe, by Metro

Snap Fashion app

Snap Fashion just might be your secret weapon this party season – the website is the perfect tool for finding the exact item a celebrity is wearing. You can also use its phone app to snap an image of a dress you find in a shop to browse for similar alternatives, or to find the perfect heels to match.

The technology trawls through thousands of possibilities to find you that exact item, before redirecting you to the retailer’s site to purchase. Or it will present you with styles similar to the item snapped, from a range of different brands and price points.

 

How Ready is Southeast Asia for Online Payments? by Tech In Asia

Online Payment APAC

Rapid economic expansion, a young population, and low-cost smartphones and tablets are creating tech-savvy generations across Southeast Asia. Major e-commerce players such as GrouponeBayRocket Internet, and LivingSocial have ventured into Southeast Asia, making significant investments into these markets. With increasing penetration of e-commerce into Southeast Asia, global payment companies such as PayPal are investing in the region. But as they do, stiff competition is being demonstrated from a number of local players.

While the industry’s potential is obvious, technology investors and global payment providers should be wary of rushing into these markets without understanding the cultural and regulatory differences of each country, which affect how merchants and consumers behave. A tailored strategy then, which considers the unique stages of each market’s development, factoring in technology, infrastructure, consumer preferences, and regulatory environment, is far superior to a regionalized blueprint approach.

China Digital Roundup I Luxury cars, Lanvin, ShangPin, Burberry

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 29th.

On China’s Roads, Where Luxury Risks Becoming Ordinary, by Reuters

Luxury Car in China by Reuters

Luxury car dealers are resorting to offering customers massages, mini-golf and other gimmicks, hoping this will give them an edge in a ferociously competitive Chinese market where brand loyalty is less common than in the West.

Premium car sales slowed in China last year as the economy eased off the throttle and new Communist Party leadership was installed, but momentum is returning, and China is set to overtake the United States as the world’s top luxury car market by 2020 with annual sales of close to 3 million cars.

A victim of its own recent success, the Chinese market has become a hyper-competitive battleground. Five years ago, there were fewer than a dozen luxury car models sold under five premium brands. Today, that has exploded to more than 90 models offered by 25 brands, says market research firm TNS.

 

How Shanpin Plans to Win Big in China’s Luxury E-Commerce Market, by JingDaily

LANVIN ShangPin.com

Alibaba may be China’s clear market leader when it comes to mass consumer goods, but in China’s online luxury sphere, the market still remains fiercely competitive. With the launch of a new e-flagship platform and several other key marketing strategies, luxury e-tailer ShangPin aims to gain an edge in attracting and retaining savvy Chinese shoppers.

The three-year-old site just announced the rollout of its new online “shopping mall” business platform with the launch of an e-flagship store with partner Lanvin, which was revealed on November 18. The independent store hosted on ShangPin will feature men’s and women’s clothing, bags, accessories, and shoes. In addition to Lanvin, ShangPin is in talks with several other luxury brands to join the service, which marks a major development for the company.

 

China Tops E-commerce Opportunity Study, by WWD

China internet booms

When it comes to market opportunity for e-commerce, China occupies the number-one position, followed by Japan, the U.S., the U.K. and South Korea, according to a new global e-commerce study by A.T. Kearney, a global management consulting firm. They looked at 186 countries to determine the ranking of the top 30 countries. The index evaluates countries according to online market size, technology adoption and consumer behavior, infrastructure and growth potential.

In areas where there are obvious differences between developing and developed markets, the study illustrates key similarities such as consumer sophistication, the creativity and ingenuity of online sellers, intense competition and the kinds of products consumers will buy online.

Bits & Bytes | Iras, Chirpify, iZettle, by Business of Fashion

Iras app fashion topic

Helping luxury brands communicate this sentiment to their customers is Iras, a new app that provides shoppers with a feed of clothes that have been hand-picked for them by the stylists and sales associates at their favourite stores.

According to Chris Teso, founder of Chirpify“hashtags are the new URL.” The Portland, Oregon-based company is turning social networks into sales channels with “actiontags” — a play on hashtags — which makes it possible for users to link their payment details to their Twitter accounts and make purchases directly on the platform.

Elsewhere in the world of payments, iZettle (a company named after the concept of “settling a debt”) is allowing merchants to accept credit card payments via smartphone and tablet.

 

Burberry Reinvigorates Microsite for the Holidays to Expand Reach, by Luxury Daily

Burberry Kisses - Burberry

British fashion brand Burberry is reigniting consumer interest in its Burberry Kisses microsite by injecting holiday themes into the marketing efforts, rebranding the campaign for a new season.

Through the interactive microsite, visitors can not only send a photo of their own kiss, but also see where other people are sending kisses around the world in real time. By adding seasonal elements into a campaign, marketers can renew attention and gain fresh impressions.

China Digital Roundup I In-Store Technology, Michael Kors, TechCrunch Shanghai

A roundup on how digital is transforming our life and business – both in China and the rest of the world through November 22th.

Is In-Store Technology Increasing or Subduing the Relevance of Retail Employees? from Luxury Daily

Guccy In Store Technology

As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their relevance.

Mobile technology holds clear advantages over people, such as the ability to retrieve warehouses of product information and design virtual outfits on the spot. While making technology a part of the retail experience can no longer be avoided, luxury retailers should be aware that shearing away too many jobs can hurt brand reputation and certain positions just can’t be replicated by a device.

The report notes that as technology continues to reinvent the retail space, retailers should invest in omnichannel capabilities that will enrich the relationships between consumer and sales associate.

 

China’s Mobile Habits, from Red Luxury

China mobile trends 2013

The smartphone phone has fundamentally changed the way consumers shop, from how they evaluate products to how they buy. A new study by Mindshare China and Millward Brown China urges brands to deliver “a seamless branding and retail experience across all platforms.”

“We know China is such a dynamic market and consumers are increasingly not only using PCs and laptops, but are now directly engaging on mobile platforms for shopping purposes. This increases expectations for brands to deliver a viable shopping experience on all store fronts,” says Ben Condit, Digital Partner at Mindshare China. “From the research, compellingly, we see this to be true across all market levels in China, not just at the top tier.”

 

Michael Kors Brings Instagram Campaign to Life at Tokyo Museum, from Luxury Daily

tokyo Michael Kors Instagram

U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts. The fan-fueled and city-focused #JetSetSelma effort builds upon Michael Kors’ already diverse product-based digital presence. The label has successfully used key social media platforms, such as Tumblr and Pinterest, to solidify its relationship with core consumers.

“#JetSetSelma is a platform on which to build the association between the handbag’s style, name and social media identity,” said Lisa Pomerantz, senior vice president of global communications and marketing at Michael Kors, New York.

 

TechCrunch Shanghai – How Chinese Bitcoin Businesses See the Market, from Technode

bitcoin conference TechCrunch Shanghai China

The trading price of Bitcoin, the algorithms-powered virtual currency, as of writing is about $530 on the trading platform Mt. Gox. Looking at real-time trading platforms the trading volume from China has been among the top markets worldwide. According to Bitcoin Charts,  31% of the total exchange volume worldwide is traded in CNY (Chinese Yuan).

During the event, the panelists conclude that 1) the value of Bitcoin would continue going up, 2) the commissions fee rates are lower than what traditional financial services charge. Bitcoin is the first time one currency has so many advantages, 1) scarcity, 2) distributed computing 3) digital payment 4) direct transactions that you don’t need any third-parties to process money and 5) it’s very safe that theoretically it cannot be stolen.

 

China’s Unstoppable E-Commerce Market Ready to ‘Explode’, from Jing Daily

China e-commerce expansion 1st market

According to the firm’s 2013 Global Retail E-Commerce Index, China’s $64 billion online retail market is expected to “explode” to reach $271 billion in the next five years, placing it at the top of the list for the world’s most promising e-commerce markets. The 30-country ranking includes both developing and developed markets, with Japan and the United States trailing China in second and third place on the list.

With a developing “Next Generation” categorization, China’s e-commerce market has “been able to shortcut the traditional online retail maturity curve as online retail grows at the same time that physical retail becomes more organized,” according to the report. Although there are still significant logistical challenges, the report predicts that “infrastruc­ture improvements, increased Internet access for rural regions, rising wealth, and consumers’ growing predisposition to spend” will all lead to the market’s continued boom.