06 May

Posted at 17:54h in China Insights, Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Cosmetics retailer Harmay, considered as the Chinese Sephora, has frequently appeared on social platforms such as Red and Douyin these years and become one of the most trendy venues...

06 May

Posted at 11:35h in China Insights, Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and...

19 Mar

Posted at 16:05h in Deep Dive, Insights, Sem categoria

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms...

11 Mar

Posted at 18:52h in Fabernovel News, Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   Ever since November 11th became the largest shopping festival, consumers have been pouring money into platforms like Alibaba and JD.com. The Double 11 event also attracted many brands to launch marketing...

04 Mar

Posted at 18:40h in Fabernovel News

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Fabernovel, an independent group with international operations, an expert in transformation consulting, digital services, and product development, continues its growth in the Chinese market with the...

29 Dec

Posted at 16:46h in China Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] 33x follower growth with Red's new functionality December 2020 For the upcoming Xmas & New Year gifting season, one of our clients, a superior European dental brand, decides...

16 Nov

Posted at 15:46h in China Insights

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   How did the festival this year fare in relation to last year? November 2020 Singles Day, the world's largest online shopping extravaganza and key e-commerce growth engine, ended yesterday....

25 Sep

Posted at 15:51h in Fabernovel News

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   Last Friday, we were delighted to hold an office party celebrating our first anniversary of moving into our new office. It was such a pleasure for...

17 Sep

Posted at 18:25h in Deep Dive, Insights, Sem categoria

Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party platforms. Under the intense competition in leading Chinese e-commerce platforms, brands are facing...