These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related regulatory environment. The successive adoption of two new laws, one on data security and the second on personal data, is just the latest installment...
Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments. Agility is now a hot topic among MNC executives, as it is a critical capability in determining an MNC’s competitiveness and long-term survival in the 21st...
Quickly becoming the new norm in China for brands and savvy marketers, social commerce makes shopping a one click away social experience. Let’s delve with Lea Wang, Marketing Strategy expert at Fabernovel into the key archetypes of social commerce in China with a panorama of...
[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] TX Huaihai | Youth Energy Center (hereinafter referred to as TX Huaihai), located on Huaihai Road, Shanghai's first curated retail mall is dedicated to creating a museum-like environment...
[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] In celebration of the 50th anniversary of "You’re worth it", Cosmetics Giant L'Oréal Paris opened its 1st ever Global Flagship Store in May on East Nanjing Road. (Meanwhile, in June, another Hair...
[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Nearly every luxury brand either utilizes the power of machine learning or is interested in doing so, but creating models is only one step when it...
From 2017 to 2020, there were 220k new brands launched on Tmall. The China market is becoming increasingly attractive and overseas brands need to compete not only among them but also with strong domestic brands. Chinese consumers are also more and more willing to try...
In our last post, we introduced the feature of H5 Redirects to MPthrough the practice of “WeChat Open Tag”, Tencent has updated the feature from the development view, to Acquiring URL Schemerecently. The break of the entry-point limitation has surely added new potential to the...
Tencent held the WeCom 2020 annual conference last month. Focusing not only on the internal administration inside a company, but also on the symbiosis between enterprises and consumers, partners, suppliers and peers all around the industry, the potential of WeCom in helping companies to transform...
Tencent held the annual conference of WeChat Open Class Pro last week. According to ZHANG Xiaolong, 1.09 billion users open WeChat every day, 780 million of them browse Moments, 360 million of them read articles from Official Account and 400 million of them use Mini...
