[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   Why private traffic would be a useful marketing strategy for brands  August 2020 The warp speed at which digital trends evolve in mainland China can make it hard...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   How private traffic helps perfect diary disrupts the Chinese beauty market? August 2020 China’s beauty market is experiencing significant growth since the last few years, with international brands...

Brands crossover is the new buzzword for companies looking to gain an edge in China’s rapidly changing market. Since entering China in 1990, Pizza Hut has kept up with Chinese trends and jointly launched products several times that cater to the tastes of Chinese consumers,...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] The social commerce platform lowers merchant commission cut to keep up with its competitor July 2020 The cross-border social commerce platform decides to welcome merchants at a larger...

Ride-hailing unicorn Didi quietly registered for a logistic service entity . Substantial moves become visible when the company started recruiting van drivers from Hangzhou and Chengdu last Monday for its intra-city freight delivery pilot project....

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] The convergence between e-commerce and digital media May 2020 The digital ecosystem in China is a rapidly evolving, yet unique parallel universe from the west. Even the western...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] WeChat Ads Combo - Pick Your Favorite  May 2020 WeChat, the Super App, has revolutionized paid advertising by deriving various advertising formats within WeChat. It is crucial nowadays...