Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments.  Agility is now a hot topic among MNC executives, as it is a critical capability in determining an MNC’s competitiveness and long-term survival in the 21st...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   It has been a rough time for luxury brands globally since the COVID 19 crisis. Brands are actively looking for innovative ways to attract consumers and...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Since the B2B e-commerce market keeps growing starting 2013, B2B companies need to keep up their marketing statics with ever-changing channels and platforms. For B2B firms...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] 33x follower growth with Red's new functionality December 2020 For the upcoming Xmas & New Year gifting season, one of our clients, a superior European dental brand, decides...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin='']   How did the festival this year fare in relation to last year? November 2020 Singles Day, the world's largest online shopping extravaganza and key e-commerce growth engine, ended yesterday....

Private traffic refers to a customer pool that can be reached freely, without constraints in time and frequency. It can be fully managed by brands or specialists without relying on any third-party platforms. Under the intense competition in leading Chinese e-commerce platforms, brands are facing...

[button size='' style='' text='Back to Insights' icon='' icon_color='' link='/insights/' target='_self' color='#e05a4f' hover_color='#000000' border_color='#ffffff' hover_border_color='#ffffff' background_color='#ffffff' hover_background_color='#ffffff' font_style='' font_weight='' text_align='' margin=''] Private traffic can be the next strategy for international players in China August 2020 This is an article posted on Technode. Here can direct you to the original...