BREITLING Cinema Squad Campaign in China

Breitling is taking a traditionally strong relationship with the cinematic world to a new level as they introduce three outstanding actors who are the members of the Breitling Cinema Squads in China: Brad Pitt, Charlize Theron and Daniel Wu. Premier collection is the key product to be pushed in this campaign.FABERNOVEL developed a digital strategic integrated marketing plan to bring brand awareness, recruit new Breitling followers and drive conversion in 2018.

Campaign Highlights:

– Creative & interactive idea on H5 with celebrity influence

– On-target media selection to amplify

– Mechanisms to integrate all channels of BREITLING

With its brand ambassador Daniel Wu, FABERNOVEL created an HTML5 digital campaign for Chinese consumers.

// Read the Press coverage of the campaign on JingDaily

FABERNOVEL partners with Ctrip to target wealthy Chinese Travelers

Great Ctrip x Fabernovel cooperation, to target Chinese HNW Travelers for Roger Dubuis (Richemont), in partnership with Lamborghini. The campaign combines Ctrip data and platforms with WeChat O2O features.

Roger Dubuis x Ctrip