TechCrunch Shanghai – Digital Innovation in Fashion from Technology to Services

Digital-in-Fashion

Technology is upending every single part of our daily life and fashion industry is no exception. CEO of VELVET Digital Agency Patrice Nordey, Digital General Manager at Nike China Nicolas Zurstrassen, Director of Ecommerce & Operations at Converse An Chiem, Director of Digital Marketing at Westin Hostel Penny Peng, and Regional Digital Manager Asia and Australia at Nivea Eike Wobker joined us at TechCrunch Shanghai to discuss digital innovations in fashion industry.

All panelists agreed that social media, like FacebookWeChat and Sina Weibo, plays a significant role in their interaction with customers.

In hospitality industry, the social media provides more convenience to customers, enabling them to search for hotels assorted based on reviews from friends, obtain customer services, etc., said Penny.

An Cheim noted that they want to maintain the application of social media at interactive level, to have two-way conversation with consumers, rather than going too far to become an ecommerce channel only.

In selection of digital technologies, brands always have to get back to the question of who your consumer is, what are their demands, and how do they want to be attracted to your brands, said Nocolas. The next crucial factor is to provide utility to them in terms of a tool, a story and a service. He added mobile marketing is not only about mobile phones, but about mobility or what the consumers need when they are out, and therefore, it is applicable to all wearables, like shoes and clothes.

According to Eike, digital provides an opportunity to glue different marketing channels together.

– See more on Technode!

Event Watch – China in Context by Jing Daily in New York on November 14th 2013

Context in China Jing Daily

You are in US and you want to know more about Luxury, Chinese Market & Digital Strategy?

China Luxury Advisors and Jing Daily have partnered to host a seminar to provide senior leadership from luxury brands, retailers, digital companies, media organizations, hospitality, and destinations with strategic insights into the Chinese consumer that will influence both China strategy and global practices and decisions for brands who are serious about winning the Chinese consumer.

Topics will include:

  • Innovation and the Chinese consumer: As China’s luxury market rapidly changes, learn how brands are innovating to appeal to Chinese consumers, from brand positioning to design, product development, retail, and marketing.
  • Consumer influencers: From cultural traditions to KOLs, explore the landscape of what’s influencing the tastes and purchase habits of China’s affluent consumers, and learn how to best maximize investment and outreach in this area.
  • Effective brand building for the Chinese consumer: Best practices for enhancing consumer demand both in China and abroad.
  • Understanding China’s travelers: On-the-ground observations and stories from traveling with Chinese high-net-worth consumers.

Save the date & Buy your tickets here!

Context in China Jing Daily

Date: November 14th, 2013
Location: AW Asia – 545 W 25th St – New York, NY 10001
Duration: 1 day (8:30 am – 12:00 pm)
Price: seminar ticket $350 – conference special, 3 tickets $700

VELVET invited to the Galeries Lafayette Store Opening in Beijing

The leading Parisian’s department store Galeries Lafayette has launched a new Flagship in Beijing, seeking to tempt China with the “art of French living”.

Galeries Lafayette store beijing

The original department store in Paris, which is over 100 years old, has partnered with Chinese fashion retailer I.T Ltd to find this outpost. Located in Xi’dan, one of the most popular shopping areas in Beijing especially for Chinese youth, the six-storey store carries over 500 international and domestic brands including selections exclusive to the Beijing store. Bringing numerous international labels such as Givenchy, Valentino, Bottega Veneta and Fendi to Xi’dan for the first time, it is also the first location in Beijing for Saint Laurent Paris. The Asian Market, a special in store area showcases emerging Chinese fashion designers and is currently showing Simon Gao’s limited edition collection.

The chain’s showpiece outlet on Paris’ Boulevard Haussmann is a top target for Chinese tourists visiting France – their favorite European destination – and the Beijing version includes a reproduction of its trademark glass dome, made up of LEDs.

French model and actress Audrey Tautou, best known for playing the leading role in the 2001 film Amelie, was the guest of honor at the Beijing store’s grand opening.

Galeries Lafayette celebrities Audrey Tautou

Location: 110 Xi’dan North Street, Xicheng District, Beijing

Velvet invited to the Lane Crawford Store Opening in Shanghai

Velvet was pleased to be invited by Lane Crawford to a special evening celebrating the Grand Opening of China flagship store.

Lane Crawford opening shanghai

Lane Crawford opens its China flagship store in Shanghai’s Times Square, providing shoppers with 150,000 square feet and four floors worth of 500 brands across women’s fashion, beauty, fine jewelry, menswear, and home and lifestyle, making this the largest Lane Crawford store ever! Featured brands include Alexander McQueen, Givenchy, Lanvin, Saint Laurent Paris, Alexander Wang and Sacai; as well as collections including Alice & Olivia, Sandro, Maje and the introduction of J. Crew in China.

“Global retail leadership is now coming from China, and the China customer is at the forefront of fashion. We set out to create the ultimate luxury fashion and lifestyle destination – the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai”

Andrew Keith, CEO of Lane Crawford

The store was designed in collaboration with architecture firm Yabu Pushelberg, which has worked with Lane Crawford on four previous stores. The design takes a “modern gallery approach to retail”.

During the evening party, Lane Crawford welcomed a range of Chinese celebrities as well as über-stylish crowd.

Lane Crawford Store Opening shanghai

From left to right: Hong Kong actress Carina Lau, Chinese model Du Juan, Chinese actress Zhou Dongyu, Chinese TV Hostess Zhu Zhu, Taiwaiese model Godfrey Gao, Hong Kong actress Maggie Cheung – Photo credit: Lane Crawford

Location: Times Square, 99 Huai Hai Zhong Road, Shanghai

Event Watch – MagentoCom Conference in Shanghai on November 18th 2013

MagentoCom China - e-commerce

As e-commerce is booming in China and East Asia, merchants continue to see the value in Magento as a flexible and cost-effective e-commerce system of choice that enables a fast time-to-market strategy and almost limitless e-commerce opportunities.

The true impact and success in the Asian market however depends on the e-commerce service system as a whole. Although Magento has proven to be successful in itself, many merchants are getting on board the Magento platform with the help of various partners and can only be truly successful in collaboration with reliable service providers.

MagentoCom (China) will be scheduled on November 18, 2013 in Shanghai. The targeted audience for this event is Merchants, Digital Managers and Business Leaders with the opportunity to meet leaders in the Digital Industry and get to know about new E-Commerce trends and opportunities in China.

Save the date & Buy your tickets here!

Date: November 18th, 2013
Location: Renaissance Shanghai Zhongshan Park Hotel
Duration: 1 day (9:00 am – 9:00 pm)
Price: early bird ticket ¥480 – after early bird ¥680

Velvet invited to an Exclusive Tour of DS World Store in Shanghai

DS world store shanghai

Velvet was kindly invited to attend the Luxury Products Club at DS World Store in Shanghai on Thursday, 17th of October at 6:30pm. Mr. Arnaud Ribault, General Manager of DS China,  welcomed us at the unique DS World Store for a special presentation on “How Can We Launch a French Premium Car Brand in China Today ?”.

DS, Citroen’s premium brand, opened its first global flagship showroom – DS World – on March 28th in Shanghai. A unique feature of the store is that it showcases not only vehicles that are currently in production but also concept cars and classic models to showcase DS heritage and values. Its second flagship showroom will be opened in Paris at the end of this year.

The next steps for DS will be not only to launch new premium cars from France, but also to design and produce them in and for the Chinese Market. That’s why the DS5 will be produced at PSA Peugeot Citroen’s joint venture with Chang’an Motors, at the end of this year.

DS World Store Shanghai

VELVET as Moderator for Digital Cream Roundtable Forum on October 24th 2013

Digital Cream Shanghai is a moderated roundtable forum for China’s most senior client-side digital and brand marketers to discuss and explore the latest best practice on e-marketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables will be bilingual (English & Mandarin).

Velvet is invited to moderate the E-Commerce roundtable driving discussions on key issues from the overall strategy, C-Level executive support and team structure to conversion optimization. The roundtable will be bilingual (English & Mandarin).

Digital Cream Shanghai

Here are the roundtables topics:

  1. Ecommerce & Conversion Optimisation
  2. Online Advertising – Strategy & Maximising Returns
  3. Social Media & S Commerce – Managing, Marketing, Measuring & Monetising
  4. Strategic Content Development, Curation & Marketing
  5. Big Data, Web Analytics & Actionable Insights
  6. Customer Experience & Lifetime Economic Value in a Digital World
  7. Customer Insight & Market Research – Segmentation & Targeting
  8. Mobile Marketing – Advertising, Apps, Platforms, Design & Build

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.

Date: October 24th 2013 (8:30am – 5:30pm)
Venue: M1NT Club Shanghai, Shanghai, China
Duration: 1 day
Cost: Free – request an invitation here!

Event Watch – TechCrunch Disrupt in Shanghai on November 19-20th 2013

TechCrunch 2013 Innovation Summit Shanghai

Emerging industries and opportunities mushroomed in recent years given the volatile global and domestic landscape as well as the rapid economic development. Opportunities and risks co-exist in the era of information explosion. How to make right decisions among numerous industries and projects so as to gain a better start point and promising future is problem puzzling every devoted entrepreneurs. The issues of finding the right direction, seizing the opportunity, promoting products and increasing influences are the most concerned problems for entrepreneurs or potential ones.

Against this backdrop, TechCrunch entered the Chinese market and partnered up with TechNode to hold “Red Web” Conference on Nov. 19 to Nov. 20, to discuss the latest trends of global Internet industry with entrepreneurs dedicated to this division as Ma Huateng, founder of Tencent Inc., Lei Jun, founder, chairman & CEO of Xiami, Wang Wei, founder of Tudou.com, Ding Lei, Founder & CEO of NetEase… And much much more.

More than 100 innovative startups from all parts of Mainland China, Hong Kong & Taiwan will attend to the TechCrunch Disrupt event.
Save the date & Buy your tickets here!
TechCrunch 2013 Innovation Summit Shanghai figures
Date: November 19-20th, 2013
Location: Shanghai International Fashion Center
2866 Yangshupu Rd, Yangpu District, Shanghai
Duration: 2 days
Price: ¥1500 one day – ¥2500 two days

Velvet invited to Christie’s Shanghai Opening

Christie's auction Shanghai

Velvet was invited to the Gala Opening of Christie’s first auction in Shanghai on September 24th, 2013. Christie’s inaugural Shanghai sale is a celebration of the great artistic traditions of both East and West. This curated sale includes exceptional works in many collecting fields – from Asian Contemporary to European Modern Masters and American Post War and Contemporary, from jewelry and watches to wine and decorative arts.

Christie's auction Shanghai 2

Christie’s has become the first international fine art auction company to be granted a license to operate independently in Mainland China. During the first auction on September 26th, a modest affair by international standards that brought $24.9 million for 39 paintings, sculpture, jewelry, watches, and wine.

See more about Christie’s.