New Client Win: PUIG

We are excited to announce PUIG as a new client.

VELVET will serve as digital strategy advisory firm for the overall brand portfolio of PUIG in China, including fragrance and designer brands such as Prada, Nina Ricci, Valentino, Carolina Herrera and Paco Rabanne.

In addition, VELVET will be in charge of developing the social media presence of Nina Ricci in China, overseeing online campaigns, KOL relationships and O2O innovation projects.

Corporate Training: L’Oréal Vietnam

As part of its digital acceleration, L’Oréal APAC has partnered with VELVET to deliver advanced marketing training programs in 14 countries across the region. Since its inception, we have trained over 500 professionals within the organization, from managers to management committees.
Our last training was for L’Oréal Vietnam. The two-day program took place in Ho Chi Minh City and involved the participation of Facebook, Instagram and Google.

 

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Loreal Vietnam1

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New Client Win: MANGO

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We are excited to announce MANGO as a new client.

Velvet will serve as the Chinese social media retainer for MANGO, in addition to overseeing online media buy, O2O innovation projects, and event management.

MANGO is a leading international fashion brand for women, men and kids established in 1984 in Barcelona. It currently has a total of 2,731 stores in 105 countries worldwide.

Video from our first MANGO event, MANGO Shopping Night, which took place on May 23 at the Jing’an Kerry Centre store in Shanghai. The event kicked off with a fashion show featuring 10 winners from the “Be a Model for One Day” online campaign. Joining the winners on the catwalk were 16 fashion KOLs who amplified the event on social media. Models were styled in the latest looks of the season, including ’70s Bohemian and Surfer Chic. Our friends from the social media platform of choice for fashionistas, Nice, joined in on the fun too.

TechNode Now Speaks French, Launching TechNode.fr With Partner VELVET Group

Velvet Partner Technode

VELVET is taking a further step to bridge the Chinese and global startup ecosystem. Today, I am proud to announce the launch of TechNode.fr, the French language version of China tech news portal TechNode.com.

Over the past few years, China has undergone exponential growth in digital with an Internet population of 618 million, 500 million mobile Internet users and more than 100 million tablet owners. In 2013, China overtook the United States to become the world’s largest e-commerce market with over €217 Billion in transaction value. TechNode.fr is designed to address French speaking countries & regions (France, Belgium, Switzerland, Quebec, Canada, etc.), opening doors for the 220 million French-speaking community to witness and understand the fast evolving digital landscape of China.

Thanks to VELVET’s expertise in both Chinese and French market, TechNode teamed up with us to design and operate this new website. VELVET is leveraging its team of Chinese, English and French copywriters based in Shanghai to deliver the latest news around China social media, mobile, e-commerce, startups and new trends.

TechNode (formerly known as MOBINODE) is the leading tech blog uncovering the latest news on start-up entrepreneurs, investors, large companies and industry trends in China and Asia. TechNode is the official partner of TechCrunch, managing TechCrunch China. Its main focus are: social media, mobile and e-commerce and new trends such as Big Data and augmented reality. Written in English, Chinese and French, TechNode aims to be the go-to source for original, insightful and opinionated content that helps connect the eco-system of entrepreneur’s, investors and consumers. TechNode is founded by Dr. Gang Lu, one of the most influential Chinese tech bloggers in global web industry.

With this new site, we just can’t wait to bring more online & offline interactivity between China and French web.

If you want more details about TechNode.fr or this announcement, please email us directly at: contact@technode.fr.