FABERNOVEL is launching FABERNOVEL STORIES

Paris, 25 October 2018

FABERNOVEL has acquired creative agency Le Side Car and is launching FABERNOVEL STORIES

FABERNOVEL recently completed the acquisition of Le Side Car, a creative agency that specializes in supporting start-ups and major groups’ innovation projects, and has announced the launch of its new business unit: FABERNOVEL STORIES.

Founded in 2015 by Luc Dagognet, Le Side Car offers a unique model which encompasses developing communication and storytelling strategies, experience design and brand identity development, and designing creative and effective campaigns. Le Side Car’s team of 12 professionals (strategy planners, copywriters, art directors, business development managers) has worked with over 80 clients, including Waze, Txfy, Foodchéri, Balinea and Qonto.

This acquisition is part of FABERNOVEL’s overarching corporate strategy. The digital service and product group aims to support major organizations in their transformation, from resource allocation and strategy development to new product and service launches and now developing and executing high-impact messages that are key to their adoptions.

“Today, major organizations are reaching maturity in how they approach the challenges inherent to change. They’re putting more and more of their budget into these aspect, and will continue to do so, as was demonstrated by the recent Gartner study. But this investment will remain fruitless if the products and services they create don’t attract their target market, whether users or consumers. We acquired Le Side Car as a way of assisting these market leaders in rolling out their engagement and communication strategies. And because we’re digital experts at heart, we’re drawing on digital culture and creativity to do so,” explains Stéphane Distinguin, founder and CEO of FABERNOVEL.

“FABERNOVEL STORIES is the next logical step in FABERNOVEL’s goal of supporting companies in their transformation – every step of the way”.

“FABERNOVEL STORIES is a creative agency that was founded to squeeze every last drop of potential out of new technological opportunities, combining strategic precision, creative freedom, and the ability to work quickly and with a huge range of formats. We’re advertising people, we cut our teeth in tech, and now we’re here to fuse great storytelling with high-impact results, drawing on all the skill-sets and expertise the FABERNOVEL group represents,” adds Luc Dagognet, CEO of FABERNOVEL STORIES.

 

About Luc Dagognet, CEO of FABERNOVEL STORIES

Luc spent six years at BETC (Havas group) as a Senior Strategic Planner (Crédit Agricole, L’Oréal, Danone, Skyteam, Mondelez) before being appointed Head of Development at BETC Content. In 2015, he co-founded Le Side Car.

 

 

As a result of this acquisition:
– The entire Le Side Car team will be joining FABERNOVEL STORIES.
– Luc Dagognet, CEO and Creative Director at Side Car, will now be CEO of FABERNOVEL STORIES.
– FABERNOVEL will be taking its first steps in the creative agency market, the final link in the value proposition chain and key to supporting companies through change.

 

About Le Side Car

Founded in 2015 by former BETC (Havas) employees, Le Side Car is a creative agency made up of 12 experts with a combined portfolio of 80 clients, 80% of which are start-ups, and 20% of which are major groups in strategy, production, copywriting and art direction. Soon after it was first founded, the agency worked with Waze, Balinea, Qonto and Txfy, supporting the companies with communication strategy, identity and creative campaign roll-out.

Today, Le Side Car stands out on the Parisian creative agency scene through its flagship projects and breakthrough innovative campaigns for major brands.

About FABERNOVEL

Founded in 2003 by Stéphane Distinguin, FABERNOVEL is a full-stack consulting and creation group for digital products and services that has been working for 15 years with major international groups, including more than ¾ of the French CAC 40 in their cultural and digital transformation and innovation trajectory. FABERNOVEL currently gathers 400 employees on 3 continents (US, Europe and Asia). Its Designers, Engineers, Developers, Data Scientists and Analysts all enact their values and solutions to develop their clients’ business and offer users, customers and collaborators simple, high-tech and engaging experiences that respect their personal data. FABERNOVEL also creates and supports start-ups such as Digitick, KissKissBankBank,
Share your Office and, more recently, Urban Campus. In a world that is changing ever-faster and a “winner takes all” attitude is the default setting, FABERNOVEL’s mission is simple: to distribute the future in the most open and equitable way.

 

PRESS CONTACTS
Zineb Akharraz Torikian
Tel.: +33(0) 6 37 43 93 25
Joachim Martin
Tel.: +33 6 25 59 63 23
joachim.martin@fabernovel.com

First NIO Capital CEO Summit in Shanghai

FABERNOVEL was proud to join the first NIO Capital CEO Summit in Shanghai yesterday.

NIO capital invest in fields such as electric vehicles, autonomous driving, shared mobility, new energy network, new materials and more.

(photo courtesy of Nio Capital)

FABERNOVEL opens Singapore office to boost Asia presence

Paris, September 20th, 2018

FABERNOVEL OPENS SINGAPORE OFFICE TO BOOST ASIA PRESENCE

FABERNOVEL has announced the launch of an office in Singapore, allowing it to firmly establish itself at the heart of one of the most bustling and innovative locations in the region.

Singapore, a global innovation hub

Ranked 5th most innovative country according to the Global Innovation Index 2018 and leading Smart City in the world, Singapore is the international hub for innovation and new technologies. Today, Singapore is home to 4,300 tech startups, over 400 incubators and venture capital firms, and attracts talents, researchers and entrepreneurs from all over the world owing to its high level of investment in fields such as artificial intelligence, blockchain and cryptocurrencies. Regarded as the Asian Silicon Valley, Singapore is internationally renowned as a forerunner, particularly in the fields of Fintech, Healthtech and mobility.

 

Singapore, gateway to the next billion internet users

Southeast Asia is a nexus for digitalization and a sharing economy. With a young and dynamic population of 652 million inhabitants (60% is aged below 35), the region has been triumphed over by brands and platforms (led by GAFA and BAT), which are engaged in a relentless war to spread their practices. With 90% of internet access from mobile phones and 600 million smartphones expected by 2025, Southeast Asia is the cradle of the next billion web users.

The region is equally experiencing a revival of consumption practices: e-commerce is growing exponentially (+41% growth on average annually between 2015 and 2017); mobility is increasingly viewed as a service: mobile payment solutions are emerging in the region where less than half of the population has a bank account.

 

After Shanghai in 2017, Singapore in 2018

The establishment of the Singapore office demonstrates FABERNOVEL’s willingness to support major international groups with regard to their innovation and digital transformation strategies in Southeast Asia. The move is in extension to the launch of the Shanghai office in 2017, following the acquisition of the VELVET Group. Sylvain Joandel, former member of the management team of the Shanghai office, has been appointed as General Manager of the Singapore office, reporting to Patrice Nordey, CEO FABERNOVEL Asia.

 

The expertise developed by the Singapore team on the particularities of Southeast Asia complements that of Shanghai on the Chinese ecosystem, thus allowing FABERNOVEL to serve its clients through an international approach with local relevance. In Singapore, the FABERNOVEL teams will rely on a solid base of major client accounts, which have already entrusted them with a series of strategic and digital transformation projects since January 2018. They include international players operating in the luxury, beauty, hospitality, travel, energy and retail industries.

 

Stéphane Distinguin, Founder and CEO of FABERNOVEL

“Historically based in Paris, San Francisco and Lisbon, FABERNOVEL has decided to step up its international development in the past two years with launches in New York in 2016, Shanghai in 2017 and Singapore in September 2018. Each time, we bet on supporting an entrepreneur who is already established and highly conversant with the region. The next phases of our development should lead us to other continents, Africa – particularly – set to be the global growth driver and innovation stronghold.

 

 

 

Sylvain Joandel, General Manager of FABERNOVEL’s Singapore office

“The presence of FABERNOVEL in Singapore, at the heart of Southeast Asia, will allow us to provide our international clients with privileged access to this innovation hub in order to grasp, to draw inspiration and to benefit from the budding opportunities in the region.”

Sylvain Joandel has 9 years’ experience in digital consultancy and marketing. After almost ten years in China, he recently relocated to Singapore to extend FABERNOVEL’s reach in Asia. He provides day-to-day support to multinational firms on digital transformation aspects, by offering strategic advice as well as through programs that blend leadership and digital aspects, designed to engage their teams and help them navigate their corporate culture transformation.

Sylvain began his career as international consultant for the Ministry of Foreign Affairs and helped organize scientific summits during the 2010 World Expo in Shanghai.

 

About FABERNOVEL

Founded in 2003 by Stéphane Distinguin, FABERNOVEL is a full-stack consulting and creation group for digital products and services that has been working for 15 years with major international groups, including more than ¾ of the French CAC 40 in their cultural and digital transformation and innovation trajectory. FABERNOVEL currently gathers 400 employees on 3 continents (US, Europe and Asia). Its Designers, Engineers, Developers, Data Scientists and Analysts all enact their values and solutions to develop their clients’ business and offer users, customers and collaborators simple, high-tech and engaging experiences that respect their personal data. FABERNOVEL also creates and supports start-ups such as Digitick, KissKissBankBank, Share your Office and, more recently, Urban Campus. In a world that is changing ever-faster and a “winner takes all” attitude is the default setting, FABERNOVEL’s mission is simple: to distribute the future in the most open and equitable way.

 

PRESS CONTACT
Zineb Akharraz Torikian
+33 6 37 43 93 25

Frédérique Lemonnier
+33 6 80 38 61 96
medias@fabernovel.com

FABERNOVEL at SLUSH Shanghai 2018

Thanks to our guests for joining the FABERNOVEL Tour at SLUSH Shanghai 2018. It was fun!

00 Slush x Fabernovel 2 Slush x Fabernovel 5 Slush x Fabernovel Slush x Fabernovel

Alibaba Group opening its doors to FABERNOVEL in Hangzhou

Alibaba Group opening its doors to FABERNOVEL in Hangzhou. 150,000 sqm office spaces serving 9,000 Alibaba employees within a gigantic 400,000 sqm campus. Thanks for your continuous support all along the year!

3 Alibaba x Fabernovel (8) 4 Alibaba x Fabernovel (6) 5 Alibaba x Fabernovel (4) 6 Alibaba x Fabernovel (10) 7 Alibaba x Fabernovel 11 Alibaba x Fabernovel (12)

PinDuoDuo (PDD) opening its doors to FABERNOVEL

FABERNOVEL visiting PinDuoDuo (PDD) at their headquarters in Shanghai during one of our Learning Expeditions. PDD became the 3rd e-commerce app in China with now 1/3 on Taobao/Tmall MAU and just went IPO last month raising USD 1.6b.

1 PDD Office

PDD Office

Our Asia team in Silicon Valley

Such an intense and productive week of work in the Silicon Valley with our FABERNOVEL Asia team. Thanks to all our US colleagues for organizing such a great trip!

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FABERNOVEL @Startup Grind Shanghai party

Jack, Elon, Mbappe and our FABERNOVEL volunteers team last Friday at StartUp Grind Annual Party in Shanghai ?

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JingDaily: Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat

Roger Dubuis Campaign

In today’s digital age, promoting a new product on social media can be a daunting task for marketers, posing the challenge of how to make an impactful statement, but also achieve tangible results. Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China’s WeChat.

The Product:

The timepiece entitled “Excalibur Spider Pirelli” is a product of the collaboration between Roger Dubuis (of Swiss luxury group Richemont) and Italian tire manufacturer Pirelli. The watch is available exclusively for Chinese consumers this summer. The design features rubber inlays from certified Pirelli winning tyres.

The launch of the product was supported by a comprehensive social media campaign, created by FABERNOVEL, a Shanghai-based digital agency servicing premium brands.

During the run of the campaign from May 29 through June 10, the promotion generated up to 5 million impressions on WeChat, recruiting hundreds of followers to the Roger Dubuis official account.

High points:

Interactive storytelling

An engaging story was key in determining the success of the Roger Dubuis WeChat campaign. Viewers of the account were invited to take on the role of a journalist, attempting to discover more about the timepiece at a racing competition.

By following the plot, participants were given three different clues, including the type of material used, the color, and the design. All of these clues then led the participant to the final discovery of Excalibur Spider Pirelli Automatic Skeleton Orange timepiece. Those who scored the correct answers to questions along the way were rewarded with a gift kit, and viewers were encouraged to uncover a bonus clue by making appointments to visit the Roger Dubuis boutique offline.

Targeted Key Opinion Leaders

The marriage between a luxury car brand and heritage watch manufacturer thrilled the Chinese fanbases of both Pirelli and Roger Dubuis. The unique crossover helped to broaden the consumer bases of the brands, encouraging collaborations with celebrity influencers in both fields. Roger Dubuis worked with influential luxury car KOLs (key opinion leader) who go by the WeChat account names of “Car Review” and “Car Uncle” to engage with the luxury car community.

Moments Ads RD

Layered mini-campaigns

The timepiece campaign was promoted twice via official WeChat moment advertisements. The first advertisement, posted just before the event, was designed to peak curiosity and encourage consumers to click on the related Roger Dubuis WeChat post. The second advertisement – posted about a week later – led with an image of the product and an H5 post including a video with multiple call-to-action buttons encouraging readers to participate in the campaign.

The Takeaways:

For brands looking to leverage WeChat to promote a new product, here are some tips to achieve maximize engagement:

  1. Storytelling with a purpose: make sure to weave key features of the product into your storytelling, with a creative spin.
  2. Choose unique KOLs: Specific KOLs that appeal to your fanbase can be an effective medium to boost promotion.
  3. Create layers within a campaign: from awareness to action, brands can create multiple mini-campaigns to invite consumers to discover more about a new product.

Author: Ruonan Zheng

Read the original article on JingDaily: https://jingdaily.com/roger-dubuis-wechat/